Content Marketing Specialist

ABOUT THE ROLE

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As a Content Marketing Specialist at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.

For candidates based in Ho Chi Minh City, the role will begin with a three-month onboarding and training program at our Hanoi office.
Crossian will fully cover accommodation, meals and travel expenses during this period. Upon successful completion of the program, you will continue your role at our Ho Chi Minh City office.

This is a challenging but exciting
digital content marketing position
that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?

WHAT YOU WILL DO

Content Strategy and Planning

• Be the market guru, identifying US customer trends, consumer preferences, and competitor move
• Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
• Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

• Keep a keen eye on digital content performance and metrics, optimizing for conversions
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

• Collaborate with Graphics and Video teams, and other creators to make visually impactful content
• Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
• Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

WHAT WE ARE LOOKING FOR

Work experience:

• 2-3 years of experience in digital/ product content marketing
• Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
• Track record of digital/ product content creation
• Track record of producing viral videos or building a personal/commercial brand presence on TikTok/Facebook is a plus.
• Experience in e-commerce/ facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plus

Skills:

• Copywriting in English/ graphic design briefing/ video briefing skills
• Critical thinking and problem solving skills
• Research, task management and collaboration skills
• Presentation or training/ mentoring/ coaching skill is a plus

Other qualifications:

• Customer-centric and proactive mindset
• Aptitude for turning data into actionable insights
• Passion for continuous learning and professional development
• Ability to self-motivate and perform under pressure
• A keen eye for detail

WHAT YOU CAN EXPECT

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Attractive salary, plus a fair and transparent bonus scheme. Total monthly income can go up to $5000/month.
• Full salary during probation period.
• Young, dynamic, transparent and open-minded working culture. All ideas are welcome
• Relocation package to Hanoi (*conditions apply).
• Guaranteed 13th month salary.
• Year-end bonus as part of our profit sharing program.
• 12 days work-from-home & 12 days of paid annual leave.
• Global health insurance package for yourself and direct family members, plus annual health check-ups.
• A Pantry, a Game Room, a Library & a Crossian Cafe stocked with goodies, always ready to serve.
• Lots of other company benefits including a 5-star annual company trip, budget for frequent team building activities and other monthly / quarterly / annual company events.
• General company Learning and Development (L&D) Program + dedicated L&D budget for leads & managers.
• Other benefits in accordance with Company's Policy and Vietnam Labor Laws.