Insights & Information Manager

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

Deliver and execute the consumer, customer and competitor insights and foresights for Combustibles and New Categories.

Contribute to the development of a Single View of the Nicotine Consumer and insights/foresights across the key contestable consumer pools to drive scale in our brands and protect the heartland base of our portfolio.

Drive data driven and customer-first obsession along with building capabilities and innovative approaches across the insights agenda especially across Combustibles and New Categories.

Key accountabilities

• Provide business with updated holistic industry view/ segment trends with ability to derive insight & foresight to support business decision (industry & share forecast)
• Define & execute the insights agenda for Combustibles, New Categories for Vietnam Cluster
• Commission market research in line with the local, area, global and regional agenda, with a focus on innovative methodologies which enhance insight effectiveness & continuous improvement to produce agile, high value & actionable insights.
• Harness insights findings, categories' and ex-categories' trends to build a profound understanding of combustible and new category consumers.
• Translate data & information into impactful insights & foresights and advise the business on executing initiatives based on the insights provided so that actions taken are aligned with the findings presented.
• Provide input into the development of vision, strategy and go-to-market plans for each category.
• Support the development of a single view of the Nicotine Consumer in respective markets
• Leverage synergies across markets through streamlining processes, ways of working and shared understanding of the consumer
• Manage agency relationships to ensure consumer insights are produced efficiently and projects are contributing to the commercial strategy

People

• Lead people in a way that they are engaged in their work and coach team members with the aim of developing a pipeline of marketing talent.
• Support development and embedding of new capabilities – in a single view of the Nicotine Consumer insights and foresights – across the business.
• Partner with peers & leaders across the organisation to deliver the insights roadmap.
• Formulate objectives and KPIs and ensure regular coaching and corrective activities take place to achieve the objectives.  
• Contribute to strategic direction for senior leadership -- bringing ideas, inspiration and creative thinking.
• Act as a role model of the new Ethos behavior inspiring wider organization.
• Guide and bring team through continuous stretched ambition and fast pace adaptation to evolving incremental plans.

Develop people within the team to ensure talented individuals within the organization feel motivated and are able to progress.

What we offer you?

•    We offer a market leading annual performance bonus (subject to eligibility)

•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.