User Acquisition Specialist

5 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Amanotes Full time

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO
  • Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
  • Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
  • Work closely with Creative teams to provide UA insights to improve product marketability
  • Work closely with global vendors/ ad networks to optimize campaigns
  • Understand and implement each ad network's best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS
  • 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Data analysis, Strategic & Tactical planning, Problem solving
  • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
  • Good communication (English writing and speaking skills)
  • Possess a creative mindset and an instinct for identifying trends.
  • Customer-oriented, Innovative, Emotional intelligence
  • Hunger and humble for learning, sharing, teamwork and self-development
  • Resilient and adaptable under changes and uncertainties
  • WILL BE A PLUS
  • You love music and music-related products
  • Love to interact with mobile music games/ apps
  • Prior experience in gaming industry
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

How To Apply?

Click the button or contact us

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