Social Media, Community

4 days ago

Vietnam Local Traveloka Full time $40,000 - $120,000 per year

It's fun to work in a company where people truly BELIEVE in what they're doing

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Job Description

  • Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.

  • Lead a team of social media marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.

  • Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms and publisher platforms.

  • Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.

  • Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.

  • Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.

  • Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.

  • Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.

  • Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.

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Requirements

  • Bachelor's degree in Marketing, Communication, Journalism, or related field (Master's preferred).

  • Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.

  • Proven success in the ability to drive organic growth through creative and data-informed content strategies.

  • Extensive knowledge of social media platforms, influencer marketing and offline channels.

  • Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.

  • Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.

  • Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.

  • Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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