Brand Manager

2 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Hasaki Full time

Quantity:
01

Report to:
Growth Director

Location:
568 Luy Ban Bich, Tan Phu Ward, Ho Chi Minh City

Working time:
8:30 to 17:30 (Monday - Friday) and 8:30 - 12:30 (Saturday Morning)

I. Responsibilities:

1. Brand Building & Development:

  • Strategic, plan and implement the brand strategy, ensuring a consistent image across all platforms.
  • Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
  • Guide the brand's aesthetic and style based on fashion trends and consumer behavior.
  • Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand's identity.
  • Conduct market research on competitors and consumer insights to enhance brand positioning.
  • Brand Strategic & Management to Enter The New Market: USA.

2. Brand Planning & Execution:

  • Develop marketing plans and brand growth strategies for different phases.
  • Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
  • Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
  • Manage the brand's marketing budget effectively to maximize ROI.

3. Portfolio Management & Product Strategy:

  • Develop and manage the product portfolio, ensuring alignment with market demand and profitability.
  • Work closely with the product team to define collections, material selections, and trend directions.
  • Oversee the product development process from concept to launch, ensuring brand consistency and quality.

4. P&L Management & Business Growth:

  • Oversee brand revenue, profitability, and operational efficiency.
  • Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
  • Develop strategies to drive sales and expand the market.

5. Technology Integration in Branding & Fashion:

  • Explore and implement technology in branding, marketing, and product development to enhance efficiency.
  • Stay updated on digital trends, AI, and automation to improve customer experience.

II. Job Requirements:

1. Compulsory:

  • Extensive knowledge of high fashion, style, and aesthetics.
  • Background in a leading fashion company with hands-on experience in branding & performance marketing. Practical, Details-oriented, Customer centric.
  • Experience in executing multi-channel marketing campaigns (digital, offline, KOLs, influencers).
  • Creative and strategic thinking, with the ability to define brand concepts and visual direction.
  • English proficiency: Excellent verbal and written communication skills.
  • Analytical thinking: Strong ability to analyze market trends and data to develop optimal strategies.

2. As a big plus if:

  • P&L management skills, with experience in optimizing revenue, costs, and brand profitability.
  • A technology-driven mindset with the ability to integrate tech solutions into branding, marketing, and fashion retail.

III. Benefits:

  • Competitive income.
  • 13th month salary, annual performance review.
  • Social Insurance.
  • Parking fee allowance (if any).
  • Opportunities to learn, grow personally, and advance in your career.
  • A professional working environment that prioritizes technology adoption and international standards.

If you need any further information, shoot me your CV at

to apply.

***Please note that only shortlisted candidates will be contacted. Thanks for your concern. ^^

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