Senior Consumer

POSITION SUMMARY

As a Senior Consumer & Marketplace Insights (CMI) Manager, you are a strategic partner to cross-functional teams, driving consumer-centric decision-making through advanced analytics, actionable insights, and thought leadership. You lead the development of market intelligence capabilities and foster a culture of learning and growth within the team.

MAIN DUTIES

- Strategic Insight Partnership & Business Impact: 

• Act as a strategic thought partner to Business Units, Trade Marketing and Commercial teams, translating insights into commercial strategies. 
• Identify and size growth drivers, white space opportunities, and demand spaces aligned with brand and category vision.

- Consumer Understanding & Insight Generation: 

• Lead the integration of multiple data sources (quantitative, qualitative, digital, behavioral) to uncover deep consumer motivations and cultural context. 
• Own the synthesis of insights from consumers, categories, shoppers and channels to guide and evolve portfolio thinking, market development strategy and marketing mix solution anchoring on human and data centricity.

- Brand Performance & Building & Communication: 

• Data-led and consumer-centric analysis on monthly share performance for course correction to meet FY value gap target
• Partner with brand teams to embed consumer-centric thinking across the brand planning cycle.
• Support the development and validation of "Big Ideas" and communication territories. 
• Evaluate campaign effectiveness and provide optimization recommendations.

- Innovation & Renovation:

• Drive consumer-led innovation by embedding insights throughout the Idea-to-Launch (I2L) process. 
• Lead product testing (e.g., Good Taste methodology) to ensure product superiority. 
• Deliver actionable recommendations within standard lead times.

- Advanced Analytics & Tools & Solution Champion:

• Apply advanced techniques to drive better impact on business via data harmonization & visualization & efficiency. Deeper consumer and market foresight. 
• Lead the Analytics to address business objective on Growth, Target setting, Share forecast, Pack price architecture 
• Leverage AI-driven platforms (e.g., Social Listening, Stravito, internal dashboards) to identify emerging trends and translate them into strategic opportunities.

 - Research Excellence & Capability Building & Team Coach:

• Design and manage research projects with rigor and agility, aligned with Nestlé's standards.
• Manage insights partners to strengthen collaboration for stronger impact on business.
• Build insight capabilities across teams through coaching and best practice sharing.
• Actively coach and mentor junior CMI team members to build analytical, storytelling, and stakeholder engagement capabilities.

REQUIREMENTS:

Education & Experience

• Bachelor's degree required.
• 7–15 years of experience in market research within Nestlé or equivalent FMCG companies, research partners, and proven experience managing direct reports.

Technical Expertise

• Strong knowledge of retail audit and/or consumer panel methodologies.
• In-depth understanding of Market, Consumer, and Shopper research methodologies.
• Expertise in tracking methodologies, including: Retail Audit, Consumer Panel, Brand Health Tracking,...
• Ability to integrate data from multiple sources to create insightful, actionable stories.
• Familiarity with Nestlé Integrated Commercial Planning Process.
• Proficiency in methodologies for mining insights and data visualization.
• Experience in deriving observations from consumer immersion.

Core Skills

• Research brief development.
• Project management and planning.
• Budget planning and cost control.
• Strong negotiation skills.