Content Marketing

2 days ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Elitez Asia Việt Nam Full time

Summary of the role:
Pro-actively develops business with FIRST partners to create and implement measurable and engaging communications strategies in line with MARCOM Strategy & group vision. Strong ties to Trade in writing for customer- (Green, Instant, Roasted) facing content and a good focus on producing content for internal stakeholders. Works in conjunction with Social Media Coordinator.

Key Responsibilities:

  • In English: Content creation, Copy writing, proofreading, and editing. This will consist of web copy, information sheets, general marketing/brand collateral and assistance with other short and long form content for internal & external stakeholders.
  • Marketing & newsletter campaign strategy development and execution.
  • Tracking and maintaining coffee information profile sheets, including getting information from suppliers, maintaining our information database, and managing the upload and maintenance of information online.
  • Research into topics of interest in the coffee world and writing of articles for publication in for internal and external consumption, including industry magazines – print and digital.
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures;
  • Development of strategies and content to communicate key concepts, values and information to a variety of internal stakeholders for IT, HR and other FIRST partners.
  • Graphic design work required to tailor communication materials according to brand standards.

Requirements:

  • Knowledge of Marketing & Communications, International Trading, or a related industry (coffee, agri, food, wine, etc.).
  • Fluent in English (IELTS 8.0).
  • Min 2 years of experience in marketing, media & communication, PR, journalism, English literature, translation or any related field.
  • Initial experience in managing marketing and communications projects. Experience in writing about sustainability topics preferred.
  • Strong writing ability – short and long-form.

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