National Key Account Manager

2 days ago

Ho Chi Minh City Metropolitan Area, Vietnam Viet Thai International - VTI Group Full time

Job Mission:

  • Profitable revenue growth at customers and stores level.
  • Execution of Joint Business plan of customers.
  • Drive customer satisfaction.
  • Build people capability and capacity through teams to increase return to shareholders.

Key Responsibilities:

1. Joint Business Plan Development:

  • Lead the development of Joint Business Plans for key account customers.
  • Conduct top-to-top meetings with the key customers annually.

2. New Account/Channel Opening:

  • Propose new channels/markets for Key Accounts, including insights on market potential, competition, and entry strategies.
  • Collaborate closely with Marketing to evaluate the attractiveness of new channels and secure management approval.
  • Co-develop, negotiate, and execute channel-specific trade concepts that can be replicated nationwide.
  • Implement expansion strategies for the HORECA, vending machine, and on-premise channels.

3. Customer Performance Review:

  • Conduct monthly reviews of customer performance, focusing on: Sales growth, Profit growth, ASMPQ performance metrics.

4.
Initiative Business Model:

  • Develop and implement new business models focused on foodservice within stores and shop-in-shop concepts.
  • Ensure outstanding merchandising practices in key accounts to maximize visibility and sales potential.

5. Sales Training and Coaching:

  • Assess the training needs of the sales team to enhance capabilities and conduct monthly sales training sessions.

6. Sales Forecasting:

  • Produce weekly sales forecasts, ensuring a high level of accuracy in predictions.

7. Market Visits and Field Coaching:

  • Conduct regular market visits to monitor performance and provide coaching to the sales team on-site, focusing on enhancing ASMPQ performance metrics.

Requirements:

  • Education:
    Bachelor's degree in Business, Marketing, or a related field.
  • Experience:
    At least 7 years in key account management, preferably within the FMCG food and beverage sector.
  • Skills:
    Exceptional communication, negotiation, and organizational skills.
  • Language Proficiency:
    Strong command of English; ability to communicate effectively in both written and spoken formats.
  • Computer Skills:
    Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

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