Product Manager, All Genders

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:Microbiota, Orphan diseases, Women's health.

With more than 1,800 employees, Biocodex generated net revenues of above €634 million in 2024, including 32% in France and 68% internationally. The group is present in more than 100 countries through wholly owned subsidiaries in 17 countries and a network of distributors worldwide.

In order to accompany the growth of Biocodex, we are looking for a: Product Manager to build strong brand awareness, increase brand penetration and market share for Primary Care & Analgesia (PCA) products across channels

With the Product Manager for PCA will report to Group Product Manager, Sb.

YOUR RESPONSIBILITIES

• Identify how brand is currently position in the market and define winning and differentiated brand position vs competition
• Develop and implement brand strategy and manage brand campaigns to ensure that product meet consumer's expectations and to build brand credibility
• Localise Global brand materials
• Conduct ATL/BTL initiatives and evaluate marketing impact for continuous improvement.
• Organize brand events such as product launches, exhibition and activations at hospital and pharmacy channel.
• Create, manage, editor calendar to deliver marketing campaigns for PCA portfolio.
• Measure and report on success of marketing campaigns
• Develop and monitor marketing budgets for PCA porfolio.
• Partnership with professional associations to leverage brand differentiation and positioning
• Collaborate with sale and marketing team to build robust marketing plans
• Evaluate and propose new products/SKUs launch to satisfy customer needs and support PCA porfolio growth.

QUALIFICATIONS

• Bachelor's degree in Pharmacy/Medicine. Dual background : Marketing/Economy + Health science is a plus. Fluency in English and Vietnamese is required
• Minimum 2-3 years' experience in pharma e
• Demonstrated ability to deliver activities and strategies to leverage the hospital channel customers
• While a minimum of 2 years of experience in similar role is preferred, we are open to considering highly qualified candidates with less experience, such as Junior Product Managers or Product Executives, who demonstrate strong potential and a passion for the role.

• Requirements:

• Strategic Marketing Expertise:
  • Proven ability to develop and execute comprehensive marketing strategies for both ETC & OTC drug products.
  • Understanding of customer journeys, customer insight per touchpoint and the ability to create impactful campaigns that resonate with target audiences.
  • Demonstrated analytical and strategic thinking skills, with a focus on data-driven decision making.
• Channel Experience:
  • Experience conducting ATL (Above-the-Line) and BTL (Below-the-Line) campaigns across hospital and pharmacy channel
• Consumer Insights:
  • Ability to identify and anticipate consumer trends to keep the brand relevant and competitive.
  • Experience developing and overseeing user trends analysis to inform marketing strategies.
• Creativity and Innovation:
  • Proven ability to generate creative and innovative marketing ideas that drive brand awareness and sales.
  • A passion for staying up-to-date with the latest marketing trends and technologies is a plus
• Stakeholder Management:
  • Excellent communication and interpersonal skills to effectively manage stakeholders at all levels.
• Teamwork and Adaptability:
  • A strong team player with a positive and collaborative attitude.
  • Willingness to learn and adapt to new challenges and opportunities.

OTHER INFORMATION
Type of contract: Fulltime
Position open to people with disabilities

WHY BIOCODEX
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Join us

Take up the challenge and send your application