HCM – Digital

HCM – Digital & Content Marketing Executive

Hybrid Working

Vexere: Revolutionizing Travel and Transportation in Vietnam
We are a Vietnamese technology company aiming to revolutionize the travel and transportation industry. As the largest online bus ticketing platform in Vietnam, we help millions of travelers make unforgettable journeys. Recently we expanded to airlines, trains, and vehicle rentals in order to provide our customers with the best options for their travel plans.

Vexere's Culture
Vexere members believe our organization exists to solve pressing societal problems. Our company culture emphasizes community spirit, mutual support, and open communication. We encourage all members to express ourselves, contribute ideas on products and strategies, and strive to become future leaders.

Vexere's Vision
Vexere aspires to be a constantly growing and innovative business. We foster a strong culture of learning and development, aiming to leverage our technological strengths to continue revolutionizing the transportation and tourism sectors across Southeast Asia.

We are rebuilding every customer and employee touch-point as an AI-native experience. That ranges from booking a flight/bus/train seat to automating sale processes or leave requests. Engineers here get clear goals, full context, and the freedom to ship quickly while keeping reliability and safety paramount.

You'll be part of a
dynamic marketing team
, including specialists in SEO, branding, and product marketing. We foster a
collaborative and open culture
, where proactiveness, creativity, and continuous learning are highly valued. We frequently host brainstorming sessions, knowledge-sharing meetings, and industry trend updates to ensure everyone stays ahead of the curve. You'll be supported by a team that's committed not only to results—but also to
helping each other grow professionally
in the world of digital and SaaS marketing.

• Responsibilies:

This role plays a
key part in developing and executing digital content strategies
that drive
customer acquisition, engagement, and conversion
for our SaaS products. As a Digital & Content Marketing Executive, you'll be responsible for creating
compelling content across multiple digital channels
, optimizing performance through data insights, and collaborating closely with teams like Product, Sales, and Customer Success. This position is ideal for someone looking to
sharpen their digital marketing skills in a fast-paced, tech-driven environment
, and who is passionate about making an impact in the growing SaaS industry.

What You Will Do
- Assist in lead generation strategies for SaaS, including optimizing email marketing campaigns and marketing automation tools.
- Content Management and Digital Channels:

• Develop creative content (articles, images, videos) tailored to each digital channel (Website, Blog, Social Media, Email Marketing, etc.).
• Manage and grow digital platforms including Facebook, YouTube, TikTok, ZaloOA
• Measure and evaluate the performance of marketing campaigns using metrics such as CTR, ROI, Conversion Rate, Engagement Rate, etc.

• SaaS Content Development and Management:

• Create content for landing pages, blog posts, and other marketing materials related to SaaS offerings.

• Use WordPress to build new landing pages, blogs.

• SEO/SEM Optimization:

• Keyword research and optimize website content and SEO to improve search rankings.

• Analyze the performance of SEO/SEM campaigns and propose improvements.

• Data Analysis and Reporting:

• Use analytics tools such as Google Analytics, Facebook Insights to track and evaluate campaign performance.

• Analyze sales data and marketing campaign effectiveness, and propose improvements.
• Support B2B Marketing Strategies: Assist in lead generation strategies for SaaS, including optimizing email marketing campaigns and marketing automation tools.
• Requirements:

Must-have Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 1-2 years of experience in Digital Marketing.
• Strong knowledge of SEO/SEM, Google Analytics, and marketing automation tools.
• Excellent creative writing & design skills, with the ability to create engaging content.
• Strong analytical skills and the ability to report and optimize campaign performance using various tools.
• Ability to work independently and in collaborative teams, with excellent time management skills.

Nice-to-haves

• Experience in SaaS industry.
• Benefits:
• Competitive salary + KPI-based quarterly bonuses.
• Hybrid Working
• Clear career progression with opportunities for advancement to key positions based on your capabilities.
• Special discounted bus tickets for employees and their families.
• Comprehensive periodic health check-up policies.
• Participation in social insurance, health insurance, and unemployment insurance according to Vietnamese labor law after the probationary period.
• 12 days of annual leave, with an additional day added every 3 years (convertible to salary).
• Vibrant and dynamic working environment with a friendly and supportive team that shares knowledge and assists each other.
• Training and development opportunities in negotiation, communication, work management, interpersonal skills, and software technology.
• Free parking and allowances: Marriage, Newborn baby and others are applied.
• A spacious pantry fully equipped with a coffee maker, microwave, milk , tea and more
• A wide range of sports and social activities: badminton, pickleball, football, etc.
• Other perks to be discussed during the interview.

For More Information, Please Contact Us Via

• Send your Resume to email: , with title: Fullname – Applied Position
• Zalo: – Mr. Hoa Đăng Khoa (Please do not make calls.)

Office Location
: Vexere Trading and Services Co., Ltd. – 2nd Floor – Building H3, 384 Hoang Dieu, Ward 6, District 4, HCMC

Working Hours:
8:30 am – 6:00 pm from Monday to Friday, and Saturday morning.