Head of Commercial
2 weeks ago
Key Responsibilities:
Strategic Planning
Develop and implement business strategies aligned with company goals.
- Build annual, quarterly, and monthly sales plans by channel and customer segment.
Forecast and adjust plans based on market dynamics and supply chain realities.
Business Development
Expand market share across MT, GT, HORECA, B2B, and export channels.
- Identify new opportunities and partnerships to grow revenue.
Negotiate contracts and commercial terms with key accounts.
Sales Operations
Ensure smooth execution of sales plans, from product allocation to customer delivery.
- Coordinate with production, procurement, and supply chain to balance supply-demand.
Monitor daily performance and take corrective actions to meet targets.
Financial Management
Own the P&L for the sales function.
- Analyze financial data and propose action plans to optimize revenue and profitability.
Lead financial forecasting and budgeting for sales activities.
Team Leadership
Build and develop a high-performing sales team.
- Set clear KPIs and manage performance.
Foster a culture of ownership, collaboration, and continuous improvement.
Process Optimization
Design and improve sales processes from planning to execution.
- Promote digital transformation and technology adoption to enhance efficiency.
Ensure compliance with internal policies and minimize operational risks.
Market & Customer Insights
Stay updated on market trends, consumer behavior, and competitor activities.
- Collaborate with marketing and trade marketing to align strategies.
- Ensure customer satisfaction and service excellence.
Requirements:
- Proven experience in Modern Trade (MT) sales in Food industry.
- Strong leadership and strategic thinking capabilities.
- Excellent communication skills in English (for internal and external stakeholders).
- Ability to work in a fast-paced, growth-oriented environment.
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