Strategy Planner

A, GENERAL DESCRIPTION

CREATORY is not a traditional agency. We are always on the next wave of the digital age. From the root of successful influencer marketing, we expand our capacity to provide total solutions for brands including IP management & development, content solution, community building, brand social channel, IMC plan, virtual production. Especially with technology based and pivoting to the future, we navigate to web3 by providing total solutions which promote blockchain-based brands/products or services. We cherish our entrepreneurial spirit and embrace the opportunity to rethink media & content to get out of agency definition.

Digital Planner will be equipped with planning knowledge to detect business challenges, explore online audience behavior and propose digital solutions. This position will work in a collaborative effort to deliver the best-in-class digital work by managing the planning and monitoring of the different digital campaigns and projects.

B, MAIN RESPONSIBILITIES

For client:

• Get and clarify the brief from client and understand it deeply
• Examine clients' businesses to get to know their brands and understand their marketing objectives
• conduct research (including both primary and secondary research) to gather data to understand the market trends, competitors, consumer insights
• Set up and build up strategic approach/rationale and communication direction for planning team to develop marketing proposals that meet client's requirements and budget
• Maximise the use of Creatory's available resources (such as: KOLs, virtual KOLs, virtual production, metaverse, etc.) to leverage communication strategy for clients
• Leverage and strategically use digital platforms such as Tiktok, Youtube, Facebook, Instagram, Telegram, Discord,etc… to convey brand message
• Work with creatives and accounts to deploy the detailed execution plan
• Join pitching with persuasive storytelling
• Modify plan based on client's feedback and request
• Follow up execution phase to make sure the plan is carried out smoothly and adjust execution plan to adapt the market trends or reality if necessary
• Coordinate and quality check the proposals from freelance planner if any

For internal:

• Guide and conduct internal training in mine data, research, industry knowledge, critical & strategic thinking
• Research and produce/collect reports of market trends, consumer behaviour, industry knowledge to develop strategy team or for internal use
• Research and give strategic direction to consult other teams for internal projects such as: roadmap and awareness campaign of exclusive KOLs, sales campaign for exclusive KOL's merchandise, etc.
• Perform other tasks as requested by Line Manager

C, REQUIREMENT:

• At least 2-3 years of experience in a similar role in an advertising environment.
• Experience mining for and examining research data from multiple sources including primary and secondary research (data monitors, reports, etc.) and crafting thoughtful research reviews to be used for planning to develop insights, strategies and ideas.
• Proven track record in developing strategic digital marketing plans .
• A channel leader who deeply understands today's media ecosystem and makes clear recommendations on how to get the best out of each.
• Demonstrated track record of bringing insight, strategy and ideas generation to new business pitches
• Ability to look at both the big picture and details
• Strong communication and interpersonal skills to communicate effectively with internal and external people
• Be practical and down-to-earth to offer feasible solutions for both clients and internal teams.
• Willing to go further to gain a high proposal winning rate
• Excellent written and verbal communication skills in English and Vietnamese.

D, WHY CREATORY

• Amazing Teammates
• "Recruiting the smartest, most talented and most innovative people in Vietnam" has been our consistent talent strategy since the beginning. With that said, we bring you an outstanding team of colleagues who can help you take your life to the next level.
• The growing and trendsetting advertising agency in a metaverse workplace.
• Work with new types of global clients and projects: Virtual, Communities, and blockchain-based products/services,...

• A World-Class Company Culture

• Dare to dream big

• Evolve through learning

• Positive and passionate

• Practice transparency and candor

• Turn customers into raving fans

• Help others rock their greatest lives

• Honour my words with action.

• A Flexible, Dynamic and Full-equipped Working Environment where Creatorians can blast the fun in work, break the old boxes with creativity and be ready for the transformation.

• 13th-month salary (Depends on the business results and company situation)

• Career conversation and growing opportunities with promotion program

• Company Device

• Learning & Development opportunities.

• Team outing & bonding activities

• Additional benefits (annual leaves, annual health check, special insurance, ...)

E, ADDITIONAL INFORMATION

Recruitment Process

1/ 10 - Minute Phone Screening: (Only qualified candidates will be contacted by the HR team. Thanks for understanding)

2/ 1 round Interview (Onsite) with Head of team & Senior Strategic Planner

• Office: Doan Nhu Hai, W12, D4, HCMC
• Working hour: 10:00 - 19:00, Monday - Friday
• Visit us on:
  
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Thank you for your application