Brand Manager

2 weeks ago

Ho Chi Minh City, Vietnam Công Ty Cổ Phần Dược Phẩm Am Vi Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
About the Brand Manager (Nutrition) Role:
Reporting to the Head of Marketing, you will be responsible for developing and implementing marketing plans in collaboration with the commercial team and distributors. This role will be responsible for the profitability of key products within the portfolio of consumer healthcare (Nutritional Supplements & Infant Milk Nutrition)

Key Responsibilities:

- Develop and implement high quality marketing plans within the budgeting time-line
- Develop budget plan & achieving budget & product profitability. Monitor monthly sales, distribution & promo activities & coordinating with trade promo group to develop tactical plan to ensure achieving monthly budget.
- Understand customer needs and market issues and opportunities through market analysis and formal market research. Conducting market analysis to capture business opportunities. Conducting marketing research with marketing research group support to understand consumer insight, costumer preference and behavior. Develop product market segment, target market & product positioning.
- Work with external agencies to design and execute high quality promotional programs: Event, Congress, Sampling, In-store Excellence, Merchandising, Digital Marketing
- Accurately forecast stock requirements for all products in the portfolio to consult commercial team, supply chain, business development and distributors
- Capacity to work with speaker or influencer for PR medicinal article or consumer workshop
- Manage the promotional expense budget
- Manage relationship with key customers, both internal and external, both hospital and retail channel
- Provide an analysis of sales and market data on monthly basis for the management (as required)
- Produce and deliver marketing campaign and communication campaign of corporate brand to required company time lines
- Effectively communicate clear objectives, key strategies and corporate messages to commercial team
- Key relationships (internal and external) include local, regional and global teams, advertising, PR and medical communications agencies, key opinion leaders, key customers
- To succeed in this OTC Product Manager role, you will need to have more than five years' experience in brand management of consumer healthcare: food supplement, dermatology.

**Chức vụ**: Trưởng nhóm/Trưởng phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Nghỉ phép năm

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Degree in a science-related discipline, pharmacist background is desirable
- Preferably, post-graduate qualifications (either completed or in progress) in marketing or business administration
- Pharmaceuticals industry experience (including sales and marketing experience) long term
- At least five years’ experience in brand management in the pharmaceutical industry
- Excellent understanding of the pharmaceuticals industry, and consumer goods experience is compulsory
- Fast & quick response, thorough and accurate in data compiling and ability to work independently.
- Computer Literacy & English is a must.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR

Đại Học
Không yêu cầu

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