Brand & Product Marketing (Executive - Senior)

**Salary**: Thương lượng
**Location**: LXB Company - Office
**Team**: Product Marketing
**Application deadline**: 14/10 — 31/12/2024
**Job Description**:
**Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
**Team**: Product Marketing
**Line report**: Product Marketing Lead
Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.
**I. RESPONSIBILITIES**:
**Product Launches & Campaigns**:
Develop and execute launch strategies for new products, encompassing pre-launch hype, social media engagement, public relations, and influencer marketing.
Collaborate in refining product positioning and messaging across diverse target audiences and marketing channels.
**Go-to-Market Campaign Support**:
Contribute to the development and implementation of comprehensive go-to-market plans for new product launches and existing product updates.
Track and analyze campaign performance, providing actionable insights for optimization.
**Content & PR Management**:
Create engaging content, including scripts for TikTok/Reels/Campaigns/Events/Livestreams, to promote brand awareness and drive sales.
Collaborate with designers, creative team members, and freelancers to produce high-quality content materials.
Stay abreast of industry trends and best practices, proactively suggesting improvements to enhance communication strategies.
Participate in product photography and beauty shoots.
Edit content (text and visuals) for social media platforms (, Instagram, TikTok).
Manage the quality of content across all social channels, ensuring consistency, professionalism, and effective brand messaging.
Build and maintain relationships with key opinion leaders (KOLs) and key opinion customers (KOCs).
Utilize various channels to optimize campaign reach and maximize success.
**Seeding & Crisis Management**:
Conceptualize and execute detailed seeding plans for new product launch campaigns.
Collaborate with agencies, review content, and manage the entire seeding process.
Handle and resolve any potential communication crises.
**Market Research & Analysis**:
Conduct thorough market research to understand customer needs, competitor activities, and emerging industry trends.
Analyze customer feedback and data to identify opportunities for product improvement.
**Collaboration & Communication**:
Work effectively with cross-functional teams, including product management, sales, and customer success to ensure alignment and successful implementation of marketing initiatives.
Contribute to a positive and collaborative work environment.
**Reporting**: Provide regular reports on key performance indicators (KPIs) and campaign effectiveness.
**II. REQUIREMENTS**:
Creativity, trend-setting, and understanding market trends
Passion for the health and beauty industry.
Excellent communication skills, stakeholder management capabilities, and strong task management skills.
Ability to handle situations effectively, quickly grasp new tasks, and work both independently and as part of a team.
Data-driven mindset and results-oriented approach.
Eagerness to learn and adaptability to a fast-paced environment.
Good at English.
**III. RECRUITMENT PROCESS**: (2 rounds)
CV Application 1. In-house Interview with Line Manager and HR 2. Interview with Head of Department.
**IV. BENEFITS**:
Attractive income;
Incentive (Monthly/Quarterly) - for Revenue Department;
Yearly Performance Bonus;
PVI Healthcare Insurance;
12 annual leave per year;
Annual Salary Review;
Social Insurance (prescribed by state);
Lunch and snack sponsored by Company;
Parking - Monthly parking is covered by Company;
**Other benefits**: Company Activities, gift vouchers
Employee Discount Code (Up to 50%);