Ta Head, In-market Brands

1 day ago


Việt Nam, Vietnam Novartis Full time

**Summary**: Location: Ho Chi Minh #LI Hybrid About the role: In-Market Brands TA Head is responsible for leading and managing overall performance and P&L of a large portfolio spanning multiple therapeutic areas (hypertension, diabetes, oncology, hematology, transplant, ophthalmology, pain) through an optimized combination of direct and digital promotion, new business models, and BD&L partnerships to support business growth and strategic objectives. The role directly reports to Country President, Vietnam. **About the Role**: **TA In Market/Mature Brands** - Accountable for delivering the therapeutic area brand performance with respect to sales, market share, and profitability to meet or exceed budget targets; Drive the growth of the TA by establishing growth plans for existing products, effectively managing their life cycle, establishing and managing effective strategic partnerships. - Entrepreneurial approach to portfolio management to optimize ROI across a diverse range of brands through the lifecycle by actively investing across brands with shared/pooled services and flexibly budgeting according to prioritized outcomes. - Leveraging targeted strategies and innovative, cost-effective GTM models to efficiently commercialize non-priority diverse set of brands. Use digital engagement channels, innovative access models & cross-portfolio reimbursement deals / discounts to maximize value across the lifecycle, including Business-to-business selling, account management and contracting focus, “non-personal promotion” to HCPs. - Incorporate opportunities to maximize lifecycle value and differentiate beyond efficacy to address non-clinical barriers and product enhancements (e.g., devices, digital services). **Business Development and Licensing (BD&L)** - Develop partnering-in/out strategy focusing on top priority gaps in commercial capabilities and portfolios.; Identify and assess appropriate partners and lead the negotiation process for deal making - Be knowledgeable of company partners’ market, opportunities and business challenges to provide timely feedback or support on attainable strategic plans to market needs. - Define performance expectations; provide leadership and motivation of the partner companies/teams. Coach, motivate and develop the partner companies/teams to continue improving performance. - Keep communication and follow-up with Global and Regional counterpart.; Drive the spirit of “ONE Team” across all functions (TA first) by supporting a team approach to focus on our patients, payers and customers as our top priorities. **Requirements**: - University degree in Bioscience or Business or Advanced degree in Bioscience, Medicine, Business, and/or Management. - Extensive (>12) years' experience in leadership positions within the pharmaceutical industry. - Proven sales and marketing management skills. - Proven understanding of product launch and product commercialization processes. - Strong understanding and experience of digital trends & solutions, technology platform and products. - Significant leadership experience, and proven ability to manage, team with, and motivate associates of widely varying backgrounds across a dispersed and matrixed organization. - Extremely well-developed understanding of country regulatory and market environments. - Proven ability and experience of risk management; High change agility. Division International Business Unit Universal Hierarchy Node Location Vietnam Site Vietnam Company / Legal Entity VN04 (FCRS = VN004) NVS Vietnam Company Ltd Functional Area Commercial & General Management Job Type Full time Employment Type Regular Shift Work No Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.



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