E-commerce Communications Manager

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
Our Southeast Asia communications team plays an integral role in TikTok's global storytelling and forms an essential part of a connected and growing team in the global communications function. The Global E-commerce Communications team is supporting us to build trust and compelling narratives for our e-commerce product. We are looking for an outstanding E-commerce Communications Manager to join us at TikTok Shop Vietnam and help make an impact on our brand and our business.

**Responsibilities**:

- Support tent-pole e-commerce initiatives to drive tier one coverage across both national and trade media.
- Mine for relevant media stories and case studies, identifying businesses, creators, viral products and key sales events to demonstrate the utility and real world economic impact of the TikTok Shop ecosystem.
- Partner closely with cross-functional teams to leverage new product category launches, promotional events and product updates with our media audience.
- Build the reputation of the TikTok community and TikTok Shop as a platform where creators and businesses of all sizes can have real-world success.
- Develop a media strategy of consistent, proactive outreach which delivers media coverage profiling successful creators and small businesses on the platform optimising TikTok Shop.
- Handle critical media enquiries and provide reactive responses, protecting TikTok Shop's reputation.
- Manage and work with our PR agency to ensure quality execution and meaningful evaluation to further improve strategic communications plans and programs, including budget and target tracking.

**Qualifications**:
Minimum Qualifications
- Bachelor's degree in Communications or related field.
- Relevant experience in e-commerce communications or public relations roles.
- Proven ability to develop and execute strategic communication plans, aligning with business objectives.
- Experience collaborating with internal teams to leverage product launches and events for media outreach.
- Ability to build thought leadership positions and handle critical media inquiries effectively and proactive media outreach.

Preferred Qualifications
- Strong analytical capabilities to evaluate communication effectiveness and refine strategies.
- Excellent written and verbal communication skills for crafting compelling narratives and messages.
- Genuine enthusiasm for e-commerce and commitment to driving innovation and creativity.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.