Social/creative Planner

2 weeks ago

Ho Chi Minh City, Vietnam METUB Network Full time

**Responsibilities**:

- Strong Strategic acumen to ensure understanding of brand objectives, research, and creative platform across channels
- Detection of consumer insights, trends, and cultural tensions
- Development and conception of target group-specific, cross-channel brand, and communication strategies. Working closely with the media team through the channel planning process, across all points where we can put our message (Owned, Earned, Shared, Paid)
- Advancement of the brands through the ability to combine psychological knowledge, analytical thinking, and creativity
- Translating creative briefs into comprehensive, creative and innovative communication strategies based on a deep understanding of media tactics, channels opportunities, and consumer behaviors
- Produce cohesive strategies that bring success to campaigns, including channel roles, standard processes, consumer journeys
- Champion the ongoing cross-agency integrated planning process
- Support the senior team, along with creative and all marketing fields in understanding what it takes to connect with people
- Expertise across all channels, including digital and social
- Stay curious and be familiar with competitor marketing programs
- Creative inspiring, concise presentations and sell your work effectively
- Be resourceful to work with different budgets and come forward with ideas, solutions and suggestions
- Based on media and channel insights by persona and target, make a recommendation for a customer journey map
- Connecting regularly with business leads to establish a firm depth of knowledge within the business to drive insightful strategy and make recommendations

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