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Senior Group Brand Manager

2 weeks ago

Ho Chi Minh City, Vietnam Aloha Consulting Group Full time

Our client is a leading medical group in Vietnam who is searching for an experienced talent to join their firm:

- Develop brand identity.
- Boost brand recognition.
- Enhance brand reputation.
- Maintain consistent messaging.
- Foster internal brand support.
- Identify and pursue strategic partnerships and collaborations that align with brand values and goals. This may include joint marketing efforts, sponsorships, co-branding opportunities, and alliances to expand brand reach and enhance brand perception.
- Oversee the brand performance of the entire group.
- Establish metrics and measurement frameworks to track the effectiveness of branding efforts. Regularly analyze data, conduct brand audits, and monitor consumer perceptions to identify areas for improvement and make data-driven decisions to refine brand communication strategies.

**Requirements**:

- A minimum of 8-10 years of experience in brand management, preferably at a senior level.
- A track record of successfully overseeing brand performance for a group or organization.
- Experience in developing comprehensive brand communication strategies.
- Proficiency in identifying and pursuing co-branding opportunities and strategic partnerships.
- Strong expertise in implementing brand awareness strategies to increase brand visibility.
- Proficiency in monitoring brand performance through metrics, data analysis, and consumer perception evaluation.
- Demonstrated ability to ensure consistent brand delivery and enhance customer experience across multiple touchpoints.
- Advanced written and verbal communication skills in Vietnamese and good communication skills in English.
- A Bachelors or Masters degree in marketing, business administration, or a related field.

A minimum of 8-10 years of experience in brand management, preferably at a senior level. A track record of successfully overseeing brand performance for a group or organization. Experience in developing comprehensive brand communication strategies. Proficiency in identifying and pursuing co-branding opportunities and strategic partnerships. Strong expertise in implementing brand awareness strategies to increase brand visibility. Proficiency in monitoring brand performance through metrics, data analysis, and consumer perception evaluation. Demonstrated ability to ensure consistent brand delivery and enhance customer experience across multiple touchpoints. Advanced written and verbal communication skills in Vietnamese and good communication skills in English. A Bachelor's or Master's degree in marketing, business administration, or a related field.