Market Analyst

About the job Market Analyst (Retail selling price: analyzing/controlling/planning)

**I. JOB PURPOSES**:
Perform extensive quantitative analysis together with qualitative information to provide useful insights, recommendations, and proposals on driving growth, in terms of sales volume, net sales and market share.

**II. MAIN DUTIES**:
**1. Contribute to marketing & sales tactical plan to maximize competitive**advantage**
- Identify the effective segments, customers needs and market situation; then analyze and help formulate competitive marketing and sales plan toward Department results
- Analysis at province and micro-market level to be done as scheduled; and action plan to be followed up accordingly

**2. Monitor actual results compared to expected result & recommend action plans to deal with current market**situation**
- Identify the discrepancies, analyze, and make recommendations based on the actual results and trends
- Daily Sales Report
- Timely input of data into sales information system
- Monthly report for responsible region (OD Performance, Price breakdown checking etc.

**3. Market visit & analysis to support for**proposal verification**
- Masters high quality market research/ analytics skills
- Ensures a solid competitive intelligence and customer survey throughout the whole value chain are done to track how we progress on our services
- Ensures regular follow-up of the commercial strategic objectives to create relevant, accurate, consistent reports and analysis
- Ensures market in charge are researched as schedule and met the target of market visit
- Able to bring market information researched into pricing analysis session, able to solve ad-hoc cases, etc
- Puts in place the right Business Intelligence: relevant, reliable, accurate reporting system
- Market visit report
- Proposal analysis
- Price breakdown analysis

**4. Margin optimization**strategy**
- Tactical Pricing analysis to be done and action to be discussed and defined carefully to ensure all the advantages are taken to maximize price competitive
- Return of Investment is highly focused on sales planning step and evaluated after results
- Be able to provide 2x2 matrix of price and volume development
- Commercial Margin target is tracked and followed up strictly
- ROI analysis (return of Investment)
- 2x2 matrix of Cost investment and volume sold
- Recommendation and input on proposal

**5. Coordinate with other cross-function departments to improve the level of service satisfaction**
- Support and provide analytic to marketing and sales functions by giving recommendations & coordinate between departmental levels

**III. POSITION'S COMPETENCY**

**1. Integrity**
- Provide a high commitment and confidential on task assigned and delivered: sales proposals, daily sales report, Insight, and market information exchange
- Have the courage to stand firm on compliance, take appropriate action, recognize, and reward others who adhere to our values
- Have the courage to admit mistakes in daily operation with direct report line immediately. Focus on how to improve or correct the issues

**2. Customer service mindset**
- Need an excellent customer centricity mindset. Understand who our customers are, what drives their businesses and their values.
- Deliver on the promises that we make to our customers. Search for ways to improve or remove barriers to customer excellence
- Build long-lasting relationships and find the best possible solutions to fulfill their needs
- Understand and able to read customers, propose suitable solutions to grow & solve issues

**3. Active, willingness to go to the market, and frequent customer visits**
- Understanding market, industry trends & competition moves and strategy, able to propose internal adaption to it
- Knows how to collect and store data/ numbers, clean-handle, and connect the dots to generate meaningful insights and proposals

**4. Drive for Results**
- Adapt and quick respond to sales request/proposal
- All report data analysis (such as Volume/Market share & net sales result) are in accurate & high quality status
- Understand what needs to be done and how it aligns to the organizations strategy and Department Objective/ target
- Understand the assigned personal goals/ targets and could plan clearly how to achieve goals in an intelligent, prioritized way
- Quickly adapt to change circumstances, make decisions with limited information

**IV. REQUIREMENTS**:

- University degree (can be Economics, Marketing, Finance, and/or Business Administration...)
- Strong business English (4 skills)
- From at least 3 years of experience for the same scope
- Knowledgeable in cement industry and professional business conduct will be preferred
- Good communication & negotiation
- Confident, good at numbers, analyzing, planning
- Willing to go to the market

**V. OTHER INFORMATION**
- 100% salary on probation
- Working independently
- Report to: Market Analyst Superintendent