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Senior Digital Marketing

3 weeks ago

Việt Nam, Vietnam Lixibox Full time

**Salary**: Thương lượng
**Location**: LXB Company - Office
**Team**: International
**Application deadline**: 16/12 — 15/01/2025
**Job Description**:
**Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
**Team**: International
**Line report**: Team Lead
Lixibox is a full-stack one-stop omni-channel solution for affordable luxury brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.
**About Coba's Daughter**: Coba's Daughter is a premium Vietnamese body care brand that seamlessly blends authentic Vietnamese ingredients with luxurious self-care rituals. Inspired by the timeless elegance of "Cô Ba," a Vietnamese lady figure known for her peerless beauty and resourcefulness, we're committed to crafting natural, cruelty-free products that promote a culture of self-love and environmental stewardship. Our vision is to transform traditional Vietnamese artisan traditions into modern spa treatments accessible to everyone, starting with the discerning US market.
**I. RESPONSIBILITIES**:
Assist in the formulation of strategies to build a lasting digital connection with consumers;
Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter);
Launch optimized paid advertising through Ads, Meta Ads, and TikTok Ads to increase company and brand awareness;
Be actively involved in SEO efforts (keyword, image optimization, etc.);
Provide creative ideas for content marketing and update the website;
Collaborate with designers to improve user experience;
Measure the performance of digital marketing efforts using a variety of Web analytics tools ( Analytics, WebTrends, etc.);
Acquire insight into online marketing trends and keep strategies up-to-date;
Maintain partnerships with media agencies and vendors.
**II. REQUIREMENTS**:
Proven experience as a Digital Marketing or similar role for the US market (Amazon, Shopify);
Excellent understanding of digital marketing concepts and best practices;
Working knowledge of ad serving tools (e.g., DART, Atlas);
Perfect knowledge of web analytics tools (e.g. Analytics, NetInsight, WebTrends etc.);
Skills and in creative content writing;
Analytical mindset and critical thinking;
Excellent communication and interpersonal skills;
BSc/BA in marketing or relevant field.
**III. RECRUITMENT PROCESS**: (3 rounds)
CV Application 1. Online Screening with HR 2. In-house Interview with Line Manager 3. Interview with Head of Department (optional).
**IV. BENEFITS**:
Attractive income;
Incentive (Monthly/Quarterly) - Revenue team;
Company Yearly Performance Bonus;
PVI Healthcare Insurance;
12 annual leave per year;
Annual Salary Review;
Social Insurance (prescribed by state);
Lunch and snack sponsored by Company;
Parking - Monthly parking is covered by Company;
**Other benefits**: Company Activities, gift vouchers
Employee Discount Code (Up to 50%);