Head of Retail Marketing

2 weeks ago


Ho Chi Minh City, Vietnam Samsung Electronics Full time

Position Summary

1. Create sales opportunities by preventing missed sales opportunities and sensing up-selling opportunities via retail data analysis.

2. Recognize the retailers concerns using sales point data to continuously developing methodology for cooperative retailing.

3. Prevent issues in sales at sales subsidiaries by regularly reviewing retail KPI(Key Performance Index).

Role and Responsibilities

1. [Retail strategy planning] Drive the mid and long term retail strategy by understanding the market flow and retailer and competitor trends.

2. [Cooperative retail methodology development] Follow the cooperative retail methodology depending on each retailer store's operation standards and present the methodology to related business organizations(regional offices and subsidiaries).

3. [Retail data analysis] Perform improvement plans on the potential sales issues of subsidiaries and retailers via retail data analysis.

4. [Retail KPI(Key Performance Index) management] Manage the operation of retail KPI(Key Performance Index) such as sell out, out of stock, unusable stock, new model stores coverage, etc.

Skills and Qualifications
- Leads small teams of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members
- Typically implements short-term action plans rather than developing policy, process or strategy
- Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome
- Has expertise in most or all job areas within a job family
- Acts independently to determine methods and procedures on new or special assignments
- Typically requires a minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree, or a PhD.

LI-Midsenior #LI-SAVINA


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