Senior Country Manager

**Job Overview**

The Senior Country Manager (Vietnam) will oversee all recruitment, marketing, and sales activity across Vietnam and will be responsible for providing the overall leadership of the Centres in a manner that reflects the goals and values of INTO, the UAC, and participating universities, promoting the delivery of a world-class customer and stakeholder experience for all. This will include line management of six (6) full-time recruitment, marketing, and operations managers as well as oversight of two (2) centre staff and six (6) University International Officers. In addition, and in collaboration with the Regional Director, this role will work to develop and implement strategies to increase international student recruitment and INTO brand awareness across Vietnam.

**Main Duties and Responsibilities**

**_ Sales and Office Management_**
- Provide the strategic leadership and vision needed to ensure continued growth of the UAC in Vietnam.
- Assist in the development of an annual business plan to meet sales targets in Vietnam.
- Create sales and strategic collaborative opportunities for partner universities and stakeholders.
- Manage and grow business relationships with educational agencies and other sources of recruitment.
- Analyse, recommend, and present market-specific advertising opportunities to partner organisations and ensure the INTO and stakeholder brand growth in the Vietnam market.
- Actively liaise with Centre-based staff to ensure transparency and effective sales practices.
- Work closely with the IELTS testing team to ensure smooth daily testing operations and execution of other IELTS-related events in the Centre.

**_ Staff Management_**
- Promote a culture of performance excellence, inclusivity, and collaboration to achieve the UAC’s objectives and attract, retain, and develop quality employees.
- Creation, quality control, and implementation of effective customer service practice for all UAC staff.
- Lead the onboarding, training coordination, and ongoing motivation of all RO and Centre staff.
- Manage the activity of partner university International Officer staff in centre by working directly with top marketing staff at each partner and ensuring respective institution’s desired greater goals of participation in the UAC are achieved. This includes institutional links, collaborative research opportunities, internship and employment opportunities, and local education agency network support.

**Financial**
- Monitor overall financial performance of the UAC through the efficient management of resources and operational functions within the established budget.
- Develop a business plan against budgetary constraints and annual enrolment targets.
- Ensure accurate financial reporting requirements are met.

Key Criteria & Qualifications

The following list of criteria is meant to provide a general overview of the background, characteristics, and level of activity the successful applicant will exhibit and be expected to engage daily. This should not be taken as an exhaustive list of responsibilities as the nature of our industry requires employees at all levels to be flexible, dynamic and to have the capacity to think creatively when presented with challenges.

**_ Essential Criteria_**
- minimum of 5 years or more experience working in the higher education industry.
- Experience directly managing a team.
- Native-level communication in Vietnamese and advanced-level English language skills.
- Highly refined business presentation and reporting skills in both Vietnamese and English.
- A history of working with educational agencies in Vietnam.
- Experience working with international students and higher education programmes.
- Sound knowledge of the Australian, UK and US secondary and tertiary education systems.
- Experience selling a complex and diversified education product portfolio.
- Exceptional time management skills.
- Experience with customer service.
- Demonstrable ability to meet and exceed sales and financial targets.

**_Highly Desirable Criteria_**
- Experience working with domestic universities, secondary schools, English language schools and other preparatory entities.
- Experience collaborating interdepartmentally and/or externally.
- Salesforce or database management experience.
- Advanced knowledge of Excel.
- Experience liaising with a geographically and culturally diverse team.
- An awareness of issues in marketing educational services in an international context.
- Ability to build and manage relationships with peers and senior managers.

**Location**

The position is based in Ho Chi Minh City (HCMC), Vietnam and will involve some travel within Vietnam and the East Asia region. Occasional travel to the UK, USA, and Australia will also be necessary and flexibility is required to meet the demands of the post, including evening and weekend work.

**Reporting Line**

This position reports to the Regional Director, North Asia & Vietnam, part of the greater INTO East Asia R