Strategic Planner

3 days ago


Ho Chi Minh City, Vietnam True Digital Group Full time

**Job Descriptions**
- Develop the go-to-market plan for company's projects with a well-balanced approach between creative initiatives and growth-driven ideas to drive more users to the platform.
- Develop IMC campaigns from TrueID's client briefs with clear objectives and deliverables.
- Conduct market research to gain more insight into content consumers, competitors and big trends around the digital publishing industry.
- Work in conjunction with the in-house production team to drive creative development and execution.
- Manage the project rundown to ensure the strategy is implemented effectively and efficiently.
- Closely collaborate with cross-functional and international teams across Content, Product, Partnership and Data Analytics to develop new business opportunities.
- Report and conduct in-depth analysis on campaign performance.
- Monitor digital marketing techniques and strategies used by other startups, media and entertainment & Digital brands; poach best-practices and creative tactics.

**Qualifications**
- 5+ years of related advertising or OTT industry experience
- BA Degree
- Experience in building marketing campaigns for user acquisition and brand awareness objectives
- Strong understanding of market trends
- Passionate about social media and premium video products
- Work experience and strong communication skills in a cross-cultural and cross-functional environment



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