Marketing Manager

**Hạn nộp**: 30/03/2025 Mức lương: Thỏa thuận
Nộp hồ sơ ứng tuyển
THÔNG TIN CƠ BẢN
Số lượng
1
Nơi làm việc
Huyện Hoà Vang - Đà Nẵng
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ Resort/ Khu Du lịch
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Giám đốc, phó giám đốc Bộ phận/ Trưởng phòng/ Tổ trưởng
Cập nhật
28/02/2025 16:22
MÔ TẢ CÔNG VIỆC
Brand
- Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages).
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels.
- Manage all marketing/promotional/sales collateral development/production both on and off line.

**Communications/Public Relations**:

- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods.
- Establish and maintain a relationship with Key local press and local media.
- Liaise with the regional Communications team to maximize communications exposure.
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand.

**Sponsorship**:

- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitments.

**Loyalty & Partnerships**:

- Ensure that Le Club is robustly promoted in the hotel and champion a loyalty culture.
- Ensure the hotel Le Club recognition program is followed and according to the brand promise.
- Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices.
- To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected).
- In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.

**E Marketing**:

- Effectively manage the hotel’s content and images through conducting regular website audits
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
- Manage online advertising for the hotel (display banners, SEM/PPC etc.)
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotel’s online marketing

QUYỀN LỢI ĐƯỢC HƯỞNG
- Competitive salary offerred
- Professional working environment
- Opportunity to access variety of training programs conducted by the Hotel & Group.
- Free shuttle from Da Nang city

YÊU CẦU CÔNG VIỆC
- Excellent organizational skills and ability to prioritize tasks Be creative and innovative.
- Well groomed at all times to maintain a professional impression of the hotel Excellent guest and client relations.
- Establish a good understanding of TARS, Accor distribution & pricing Have excellent English written and verbal communication skills.
- Extremely proactive with all activities to support the hotel Be able to work effectively as part of a dynamic team.

YÊU CẦU HỒ SƠ
Should you feel interested in the opportunity, please send your resume to zalo: 0896 963 418