Junior Business Development

6 days ago

Hanoi, Vietnam PERSOLKELLY Vietnam Full time

**I. Job description**

**1. Brand management planning**:

- Build and implement a brand management framework to enhance brand value based on research to identify, manage and monitor the main factors promoting brand value.
- Development of brand architecture, brand manifesto, brand guidelines/guidelines
- Build training, evaluate brand knowledge to develop appropriate training content and conduct periodic training throughout the row.

**2. Brand development**:

- Create, build and spread brand position to customers, transform brand position into inspiring activities so that customers understand, believe and live up to the purpose that company envisions.
- Plan and monitor the implementation of bank-wide product brand development, including but not limited to Go-to-market plans/activities through branding và marketing communication, based on segmentation to ensure consistency in activities to promote overall company brand development.
- Build and implement a Continuous Brand Presence (Always-On) for brand and product activities (Business Division); building brand awareness and brand identity through content on media channels.
- Develop and implement periodic brand activities programs (customer gifts, presence of Head Office/branches...) to increase special connection with key/priority customers.
- Develop sponsorship activities, brand events, create highlights in communication plans, themed brand campaigns.
- Co-develop the plan with Business Divisions, enhancing brand strength/brand love by product/offering group or by regions.
- Organize creative design production for brand activities; creative design orientation for product marketing activities, corporate communication.

**3. Social responsibility**:

- Develop required or brand-driven CSR activities.
- Manage bank-wide CSR activities in order to achieve objectives of brand strategy.

**4. Personnel management and development**:

- Manage and evaluate the quality, performance results, KRA, KPIs of junior staff.
- Personal development plan orientation (PDP).
- Guidelines for developing and evaluating the results shown to employees on time and fairly every year (2 times/year, June và December).
- Train skills and improving professional knowledge in the working process for employees.
- Build succession team, recruiting talent, retaining employees.
- Participate in a positive organizational culture, complying with requirements and on time.

**5.Other duties as assigned by Chief Marketing Officer.**

**6 Chief Marketing Officer**:

- Director, Brand Management & Development
- Senior Expert/Senior Manager/Expert, Brand Management & Development

**7Internal Stakeholders**
All functional units in the bank: mainly with Business Units (BU), RBG, CA, Development Strategy, TCKH, Human Resources, OnT.

**8 External Stakeholders**
Domestic and foreign strategic consulting companies, creative designers, partners

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