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Campaign Planning

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Facilitate campaigns, ensure all campaigns are presented to the highest standards, and with the customer's priorities.
- Ensure relevant departments, categories, and business functions are represented and appropriate product selections have been made.
- Identify key selling points, seasonal trends, and buyer demand to schedule campaigns and design schemes aligned with the target.
- Be a co-owner for the campaigns, collaborate with cross-functional teams (Business Development, Communications, Campaign Ops ) to ensure seamless implementation and enhance customer and seller experience.
- Monitor campaign performance, track key metrics (CTR, CR ), and make real-time adjustments to improve effectiveness.
- Tracking and analyzing campaign performance - daily, weekly, monthly, spike events for continuous improvement and implementation
- Compile, analyse, and present performance metrics and identify potential opportunities for growth

**Requirements**:

- Proven experience as a Marketing Planner or similar role.
- Knowledge of business key performance metrics
- Solid computer skills, especially PowerPoint/Google Slides, Spreadsheet/Excel
- Strong analytical skills with a goal-oriented attitude
- Open-minded, dedicated, and enthusiastic approach to work.
- Strong communication skills with both internal and external teams
- Thrives to work in a fast-paced and agile team with a strong winning mindset