Senior Portfolio Manager

2 days ago

Thành phố Hồ Chí Minh, Vietnam Heineken International B.V. Full time

Lead and shape the premium segment of beer and beyond-beer category development through sustainable growth, superior brand power, breakthrough communication, and first-in-market innovative products and experiential solutions, while building the bench strength of local marketing talents for HVN.

Key Responsibilities:
Performance & strategic development
- Portfolio performance monitoring, reporting & strategic implications
- Portfolio’s annual ICP & AP lead
- Portfolio quarterly Business Reviews (BU ICP) lead
- Portfolio strategic research needs identification & liaison with CMI/Global
- Heineken® Masterbrand transition oversee & guideline development
- Ensure total premium team are engaged and delivered strategy through campaigns/ initiative.

Break-through communication & Campaign management
- Winning communication strategy (data-driven, researched-based, continuously learned)
- Campaigns development, planning & delivery on-time in-full
- Media plan, media buy strategy, PR and control all media sources
- Effective IMC development
- Campaigns performance review, continuous learnings & strategic implication
- Drive Marketing Mix, Touchpoint selection, Sponsorship, and other Marketing effectiveness tools
- Portfolio communication research
- Regional tailor-made communication if any

Incubation growing, learnings & innovation development
- Heineken® 0.0, Strongbow & Edelweiss commercial & campaign performance management, reporting, continuous learnings & strategic implications
- Portfolio brand innovation initiatives management (stage/gate, integrated planning, oversees commercial deployment, measurements, learnings & conclusions)
- Portfolio Innovation research

Resources planning & allocation
- Portfolio resources allocation, integrated tracking & optimization recommendation
- ABTL investment & touchpoints efficiency and prioritization

People & culture development: Cultural building in accordance with HEINEKEN values

Job requirements
- Bachelor’s or master’s degree
- Minimum of 3-5 years of Marketing Manager position and extensive experience in Marketing, Brand Management, and commercial leadership within MNCs, ideally in the FMCG sector.
- Proven success in managing brands and campaigns driven by consumer insights, creative excellence, and innovation.
- Expertise in crafting integrated commercial and communication plans that deliver measurable ROI and tangible business results.
- Experience managing brands across their lifecycle (innovation, incubation, high growth, maturity) and navigating complex geographic dynamics.
- Proficiency in digital marketing and multichannel campaign execution.
- Proficiency in industry, brands and consumers research, analytics and insights generation
- Strong analytical and strategic thinking, with solid business acumen.
- Exceptional stakeholder engagement skills, with the ability to collaborate internally (global/local cross functions) & externally (agencies/partners).
- Proficiency in resource planning and efficient allocation of large-scale investments.
- People-oriented & transversal leadership.
- Integrity, transparency & open-mindedness.

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