Content & Creative Specialist

2 days ago

Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh

Full-time

Zstudio is a digital content platform powered by Zalo, where meaningful stories, knowledge, and inspiration are shared through video and podcast formats. We’re looking for a Content & Creative Specialist who will be in charge of content planning, brand direction, and creative strategy across all channels - including social platforms and the Zalo ecosystem. This role plays a key part in shaping content for both Zstudio and our clients, delivering impactful ideas that resonate with diverse audiences, from Gen Z to HENRYs (High Earners, Not Rich Yet)

**What you will do**:
**1. Creative Strategy & Concept Development**
- Develop creative strategies and campaign concepts that drive brand growth, engagement, and cultural relevance, especially for Gen Z and HENRYs;
- Lead content planning, brand direction and creative strategy across all Zstudio and Zalo ecosystem channels;
- Ensure consistency in brand voice, image, and content quality across all touchpoints;
- Research audience insights, competitors, and content trends to inform strategy and keep creative direction fresh and effective;
- Own and track content-related KPIs such as engagement, reach, and platform growth.

**2. Content Creation & Quality control**
- Generate original and compelling concepts for video, photo, and social content that inspire, inform, or entertain;
- Provide hands-on support for ideation, scriptwriting, and production to ensure executional quality;
- Collaborate with design, video, and editorial teams to assign tasks, give creative direction, and support execution;
- Identify potentially risky or off-brand ideas early and guide the team toward brand-safe, impactful solutions;
- Be present during key productions or shoots to give real-time feedback and guidance.

**What you will need**:

- 3 years of experience in content creation, copywriting, or creative strategy - ideally in digital media, agencies, or brand storytelling roles;
- A passion for storytelling, creative excellence, and making a positive social impact;
- Proven ability to lead and execute creative campaigns across multiple platforms;
- Strong writing, storytelling, and conceptual thinking skills with a sharp eye for detail and tone;
- Excellent editorial judgment and content sensitivity to manage creative risks;
- Proficiency in English reading and writing;

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