Senior B2B Content Writer

1 week ago


Thành phố Hồ Chí Minh, Vietnam OOOLab Full time

Ho Chi Minh City, Ho Chi Minh City
- Work Type: Full Time

We’re looking for a **Senior B2B Content Writer** who blends creative storytelling with performance-driven thinking. Your mission is to create content that **attracts, educates, and converts enterprise leads**. You’ll own content across the buyer journey—especially top
- and mid-funnel assets designed to generate interest, nurture prospects, and support sales conversations.

You’ll use **AI tools to scale faster**, **SEO to drive discovery**, and **analytics to optimize impact**. This is a high-impact role for a writer who understands what resonates with enterprise HR, L&D, and People teams—and how to turn content into a qualified pipeline.

**Key Responsibilities**:
**Lead-Focused Content Creation**:
Write high-quality, enterprise-focused content that drives lead generation and conversion, including:

- Downloadable guides, eBooks, and white papers
- Blog posts targeting key enterprise pain points and search terms
- Case studies and customer success stories
- Landing page and ad copy
- Sales enablement assets that support outreach and closing
- Craft compelling CTAs and conversion pathways in every piece of content.

**AI-Augmented Writing & Optimization**
- Use tools like ChatGPT, Jasper, Grammarly, and SurferSEO to accelerate writing, enhance personalization, and test variations.
- Use AI to assist in research, outline generation, repurposing content, and improving speed-to-publish.

**B2B Persona Alignment**:

- B2B Content writer_
- Write with a deep understanding of enterprise buyers—HR leaders, L&D teams, operations, and C-suite decision-makers.
- Translate complex EdTech solutions into clear, value-driven messaging that addresses their goals and challenges.

**Content Strategy Collaboration**:

- Partner with demand generation, product marketing, and sales teams to align content with campaign and lead-gen objectives.
- Create assets specifically designed to support campaign themes, ABM programs, and sales outreach.

**Performance Monitoring & Iteration**:

- Adjust and optimize based on engagement data, lead quality, and campaign results.

**What We're Looking For**:

- 5+ years of B2B content writing experience, ideally for enterprise software, EdTech, or HR tech.
- Demonstrated success in creating lead-generating content (please include samples or portfolio).
- Familiarity with the enterprise buyer journey and content funnel mechanics.
- Proficiency with AI tools for content ideation, enhancement, or automation.
- Solid understanding of SEO and how to write for both humans and algorithms.
- Strong storytelling and structure—able to make complex ideas simple and compelling.



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