Chief Business Officer

Salary: Negotiable

Department: Others

Company: Head Office

Application deadline: 01/11 — 31/12/2025

Job description ABOUT YOUNET GROUP YouNet Group is the pioneering Data Intelligence Group for Marketing, Communication & Brand Performance, unifying Social, E-commerce, and Martech intelligence to measure real marketing effectiveness. We are now transforming into The Measure Group — an integrated ecosystem combining Data Intelligence and Agency Impact to deliver measurable outcomes for brands and businesses across Southeast Asia. Beyond data and creativity, YouNet Group is also pioneering a Trust-based Marcom Philosophy — a regional movement that aims to rebuild authentic connection and measurable trust between brands and consumers in Southeast Asia. We are looking for a Chief Business Officer (CBO) who will work alongside the Group CEO to translate this Trust-based Marcom Philosophy into actionable commercial frameworks, measurable growth strategies, and sustainable business impact for the region. The CBO is a key executive responsible for driving Group-wide commercial growth, integration, and innovation across the Data and Agency clusters. This role goes beyond sales leadership — it’s about orchestrating synergy between Data Intelligence and Agency execution, turning measurement and measurable trust into a sustainable competitive advantage for the Group. The mission of this role is to transform YouNet Group from a collection of strong business units into one integrated, measurable commercial engine — where data powers creativity, and creativity proves business impact. ROLES & RESPONSIBILITIES 1. Group Commercial Strategy & Ecosystem Growth Lead Group-level revenue strategy across all companies (Data and Agency clusters). Align and integrate the Group commercial system — “One Pipeline, One Measurement.” Balance between short-term topline (unit revenue) and long-term ecosystem advantage. 2. Data-Agency Integration & GTM Innovation Build Integrated Go-To-Market (GTM) models that combine Data assets (e.g., SBHI, YMI, MeasureLab, Marketing Lab innovations) with Agency execution (Mango, YouNet AM, Fanscom). Design commercial frameworks that maximize total Group revenue, not just individual P&L. Oversee innovation commercialization with both product revenue and service uplift impact. 3. Regional Expansion & Strategic Partnerships Lead YouNet Group’s expansion across SEA markets (Thailand, Indonesia, Malaysia, Singapore, Philippines) and, in later phases, into Korea, Taiwan, India, and Japan via set-up or joint-venture. Develop and execute partnership, JV, or M&A plans to extend market reach. Represent YouNet in regional and international forums to build alliances and reputation. 4. Group-Level Business Operations Oversee the Group’s consolidated pipeline, forecast, and revenue visibility dashboard. Co-own Group P&L targets with the CFO and monitor synergy KPIs between companies. Chair the Group Commercial Council (MDs, BD Heads, Finance) to ensure coordination and accountability. 5. Positioning & Thought Leadership Elevate YouNet’s brand positioning as the regional Authority in Measurable Marcom. Drive the success of key Group platforms such as BSI Awards, YMI & YMI Awards, SBHI, and Measure Conference SEA. Collaborate with Marketing and CEO for regional PR and leadership visibility. 6. Leadership & Culture Embed a “Measurement-First, Collaboration-Always” culture across business clusters. Coach and build the next generation of Business Directors capable of leading regional operations. Promote the principle of “Group-first, Unit-second” in decision-making and reward systems. Report to: Group CEO Promotion: Can be promoted to Group CEO REQUIREMENTS 10+ years in senior commercial, business leadership, or regional growth roles in Marketing, Data, or Technology. Proven success in cross-unit integration or ecosystem commercialization. Strong in GTM design, M&A/partnership execution, and measurable growth leadership. Excellent strategic communication and executive influencing skills. Fluent in English; experience in SEA market expansion is a plus. BENEFIT Competitive salary, performance-based bonus, ESOP, and investment options in Group ventures. Premium healthcare insurance 12 days of annual leave & 5 days of sick leave Performance appraisals and promotion every year Standard health check Company trip, Year-end party, Team building Occasion-based offerings: Birthday, wedding, maternity, etc. Parking support Equipment for work (PC / laptop) Free in-house entertainment facilities: foosball, book tree, coffee, and snacks