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Kol Partnership, Marketing

3 weeks ago

Ho Chi Minh City, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- KOL Partnership team “KPNS” is currently nested under Affiliate Marketing Solutions & KOL Program, including 10 team members and is responsible for overall KOL Partnership Packages, including PPP (Pay-per-post), Livestream and MCNs management.- With Affiliate/KOL being a top growth priority of Shopee, the team enjoys significant investment from the company, and a fast-paced blend of both strategic and executional work. Team members are well-positioned for growth in a wide range of highly transferable skills, including but not limited to problem solving, communication, negotiation, operation optimization.- As a KOL Partnership Associate, you will work with multiple stakeholders (Livestream/Campaign team, PPP, KOL support) to roll-out KOL Livestream monetization package and MCNs management. Oversee full process including planning and execution, KOL booking & management, and performance report preparation:
1.Livestream Package- Execute KOL Livestream package (Incl. hunt new KOL for livestream, prepare KOL pitching list, follow and manage KOL during livestream).
- Manage day-to-day livestream work plan to deliver livestream operation successfully in a timely manner.
- Conduct past & current KOL livestream performance
- Solve all the problems arising before and during livestream from KOL side

2. MCNs Package- Main PIC in communication with MCNs (Incl. Livestream and PPP ).
- Work with multiple stakeholders (Livestream/Campaign team, PPP, KOL support etc) to roll-out KOL Livestream monetization package monthly
- Follow and conduct past & current MCNs livestream performance
- Guide and solve all the problems arising before and during livestream from MCNs side

**Requirements**:

- 2+ year of working experience of relevant experience or in analytical role or stakeholder management
- Previous KOL marketing experience and KOL knowledge are compulsory
- Strong affinity for critical thinking, hands-on execution, problem-solving, and result-orientation
- Strong project management, time management
- Good team player with a can-do attitude
- Having good negotiation & problem-solving skills
- Fluent in English & Vietnamese (verbal and written)
- Having a good network with Influencers / KOLs / Groups / Talents / Club is preferable
- Hard-working and willing to learn new things