Marketing Executive Program Advisor

Overview:
RMIT University Commitment

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold to the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

Why RMIT University Vietnam?

Reputation and rankings - RMIT University

RMIT Vietnam has been honoured with the respectable HR Asia Award as Top Employer To Work For in Asia. To find out more about RMIT Vietnam and our current vacancies, please visit our website:
Your role

The Marketing Executive cum Program Advisor (New Initiatives) is responsible for planning and running direct marketing activities specifically designed to generate inquiries and sales for all New Initiatives products. They also oversee digital marketing efforts, ensuring compelling content creation and collaboration with agencies to manage digital leads in Hanoi. A mix of marketing and communication promotion activities is developed to raise awareness of RMIT New Initiatives products and engage prospective students for programs offered at the relevant campus. The effectiveness of the Program Advisor's performance is directly tied to the enrolment numbers of New Initiatives programs. This role includes managing the entire student recruitment process, from initial contact through admissions, requiring a comprehensive understanding of SEUP’s programs, courses, enrolment processes, and key marketing messages associated with each program and service at RMIT Vietnam. Emphasizing customer service excellence, the position ensures adherence to standards and processes while driving inquiries and enrolments through strategic marketing initiatives.

Reports to:
- Student Recruitment & Marketing Manager (SEUP)- Marketing Coordinator (SEUP)

Your Responsibilities

Marketing Executive- Event planning and management: Forecast and manage onsite and offsite events across different units of the department based on a comprehensive annual events plan. Coordinate and assist in organizing marketing and recruitment events such as Information Days, Information Nights, Program Workshops, Program Launching events, Experience Days, Recruitment Exhibitions and local school activities co-hosted by Schools of RMIT Vietnam and/or other educational institutions and stakeholders.- Event logistics: Manage the registration system for major events like Teen Explorers Day and IELTS workshops, liaising with suppliers/freelancers, preparing payments, and ensuring smooth equipment operation during events. Maintain accurate records for all events, including facility usage requests, invoices, payments, floor plans, menus, feedback forms, and promotional materials.- Stakeholder communication and coordination: Serve as the central point of contact for the School of English & University Pathways, liaising with internal and external stakeholders regarding event kick-off meetings, briefings, and debriefings. Communicate plans with internal stakeholders timely, incorporating updated information as needed.- Partnership management: Manage key partners to ensure smooth implementation of partnerships, fostering strong relationships that lead to sales generation.- Promotional campaigns: Plan and implement integrated promotional campaigns aimed at student enrolment growth for relevant campuses, adhering to brand guidelines and campaign strategies. Collaborate with graphic designers to create artwork for campaigns, including Facebook ads and promotional materials.- Digital marketing: Work closely with a specialized digital agency to effectively allocate budgets and content for Facebook digital ads in Hanoi. Optimize cost-per-lead (CPL) and lead qualification, review monthly reports, and propose solutions for improved results. Develop and adjust content and video clips for Facebook ads to attract the targeted audience, aiming to enhance conversion rates.- Client acquisition and Competitor analysis: Collaborate with the nationwide team and Hanoi SAEM to contribute to client acquisition strategies for corporate programs, supporting marketing and sales activities to enhance brand awareness and secure new client contracts. Maintain knowledge of competitors and their product offerings to effectively communicate points of differentiation to SEUP customers.- Reporting and evaluation: Develop timely and comprehensive reports for each event in collaboration with the Student Recruitment & Marketing Manager, reflecting KPIs and areas for improvement. Supervise, coach, and evaluate event interns, developing guidelines and scopes of work.- General support: P