Trade Marketing Manager

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Role purpose

Consumer business in Vietnam (Anlene & Anmum brands) is expected to return to growth from 2019 with an average growth of 9% p.a. over the next few years. This position is critical to achieve or exceed sales, share, penetration & distribution objectives, then contribute to delivering ambitious financial objectives of the business unit in both Vietnam & Cambodia.

The main purpose of this Channel Marketing Manager role is also included:

- Lead and develop channel / geography strategy that translate brand strategy
- Lead and develop Perfect Store programs which is included the 5Ps (Product, Placement, Promotion, Pricing, & POSM) by channel and region.

Role accountabilities

Financials
- Deliver sales volume (metric tons) and gross sales value.
- Manage GTN (trade spending) and product mix to deliver net sales & gross margin targets.
- Manage Trade A&P within the given budget to deliver Opex target.
- Increase market share, distribution, visibility and space share of Anlene & Anmum.
- Category & Trade Insights

Shopper Marketing
- Develop and execute Shopper Marketing programs, that follow brand strategy and activation platforms while delivering on customer specific insights to deliver profitable volume growth & equity of brands.
- Build consumer promotion for nationwide, focus on GT channels
- To run daily operation of the category, promotion sourcing, POSM development, and coordinating with Field sales to make all category activities happen effectively at point of purchase.
- Responsible for the marketing assigned budget and maintaining effective cost control to achieve budget goals
- Evaluate key Shopper Marketing programs 90 days post program completion.
- Do the analysis to identify business opportunities and drive efficient and effective programming.
- DEVELOPMENT: Customer/Channel Marketing Activities, Merchandising Planning, Budgets, Channel/Category

Communication
- OPERATIONS: Brand/ Sales Diagnostics: Trends, Gaps, Opportunities, Issues, Trade Tactics,..

Revenue Growth Management
- Determine channel trade spending strategy to deliver targets. Manages and monitors channel, region and key customer trade investment. Ensure efficiency of the trade investment of both GTN and A&P follow trade spending playbook.
- Own and determine national Gross To Net (GTN) of all channels to deliver business objectives.
- Lead and develop national and regional effective promotions. Maximize the ROI of each promotion program via an effective promotion evaluation process.
- Allocate funds to resource the execution of agreed RGM initiatives and measures their ROI.
- Develop activity grids by channel, region, key customer chain which maximize net sales using ROI tools.
- Deliver right product mix to maximize margin for total consumer business.
- Be a key OPCO coordinator for Pack Price Architecture (PPA) project.
- Effectively manage and control GTN and Trade A&P within a given budget.

Integrated Business Planning
- Communicate clearly and timely plans, activities and spend to sales team (including cross-functional team) ensuring understanding of the same.
- Determine operational plans to deliver annual activity grid specific to regions, channel and key accounts.
- Develop category / channel KPIs, identify opportunities and risks and communicate via scorecard.
- Provide inputs for accurate, complete and timely bottom up forecast via historical data, business trends and category insights and activities.
- Identify business development opportunities to further improve in-market execution.
- Ensure speed to market on innovation including NPD, events, promotions, and POSM.
- Conduct regular field execution check and provide timely feedback to internal and external stakeholders.

Capability, Systems & Processes
- Coordinate with Human Resources and Line Managers to efficiently motivate and lead a high performance team which is included Trade Marketing Assistant Manager, Trade Marketing Executive, by managing and retaining talent through robust recruitment, on-boarding, development, coaching and mentoring, and career planning.
- Check individual performances of the team and motivate, develop them either soft skills or hard skills to improve and enhance their capabilities and sales performance.
- Craft and implement relevant development plans for the team via Strategic Workforce Planning.
- Provide inputs and co-develop training materials for field sales force.
- Ensure compliance to FBV policies.

Leadership and People
- Cascade Fonterra’s strategic direction, inspire and motivate teams to lift performance and work together towards clear team and individual goals that deliver This is Fonterra.
- Through recruitment, coaching, development, performance management, talent and succession planning, build the people capability required to deliver sustainable performance.
- Lead and role model our Fonterra values.

Sales Operation
- Manage and ensure the team strictly follow