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Hà Nội, Vietnam Standard Chartered Full timeJob ID: 26731 Location: Hanoi, VN Area of interest: Retail Banking Job type: Regular Employee Work style: Office Working Opening date: 23 Apr 2025 **Job Summary** - Generation of new business for Priority products & services connected with products like Payroll / Personal Loan / Mortgage / Bancassurance. Achieve allocated business targets Participate...
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Senior Expert, Private and Priority
3 weeks ago
10 Mar 2025 **Senior Expert, Private and Priority (40001506)**: - Category: Retail Banking Group - Job Type: - Facility: Retail Banking **Job Purpose**: Responsible for consulting with a high content of knowledge and expertise in Customer Knowledge Management; building a value proposition for the target customer segment; support/advise for direct leadership in orientation on developing solutions; Join the solution design / channel management teams and other units of the Division to ensure the provision of products and services according to customer needs and bring the best experience to customers. **Key Accountabilities (1)**: - "1.1 Determine customer segment / Customer understanding / Customer value chain - Being the team's focal point providing knowledge with a high professional content, making prerequisites for relevant departments to conduct surveys and market research on the characteristics, behaviors, and perspectives of strategic customer segments / sub-segments, the purpose of which is to analyze the insights for the PKKH strategy group - Identifying criteria, building and improving identification processes and models to identify Economic customer segments. - Identify criteria, develop and improve identification processes and models to identify PKKH sub-sections to choose from - Governance understanding Customers according to Segment / target sub-segment through coordination with relevant departments to collect and analyze information (analysis) on customer needs, market information and competitors 1.2 Build customer value positioning (CVP) - As a focal point to give leads to relevant departments to conduct Research factors to assess CVPs orientation for strategic customer sub-segments and target customer segments. - Build and propose positioning values (CVP) (including 5 components: Product, Price, Service, Convenience, Customer Experience) for segments and target customer segments. - Participate in designing & proposing offerings packages for each target customer group to meet the CVP and optimize the value of the customer life cycle. - Participate with solution design teams / channel management and other units of the Division to ensure the provision of products and services according to customer needs and bring the best experience to customers. 1.3 Determine a strategic customer group for business activities from time to time. - Criteria for identification of tactical PKK subgroups - Model to identify periodically operating tactical PKKH subsets - List of strategic customer groups periodically identified" **Key Accountabilities (2)**: - "2. Comply with regulations and develop internal and system relationships: - Coordinate with departments within the Division to complete the assigned work - Strictly comply with the Bank's Labor Regulation. - Perform work in accordance with policies, regulations, processes, internal instructions... - Train, guide and mentor experts / senior specialists / team specialists to perform the above work and professional skills related to the functions and tasks of the department. 3. Other jobs at the request of the Senior Director / Director of Segmentation & Customer Value Positioning."**Key Accountabilities (3)**: **Key Relationships - Direct Manager**: Senior Manager, Customer Segmentation and CVP **Key Relationships - Direct Reports**: **Key Relationships - Internal Stakeholders**: Units in BRG, relevant Divions in TCB **Key Relationships - External Stakeholders**: Customer and business partners of TCB **Success Profile - Qualification and Experiences**: - Have a university degree or MBA in Economics; Bank; Customer segmentation or related fields. - 12 years of experience in the field related to customer understanding management & customer value positioning; or equivalent financial sectors. - Experienced in building Customer value proposition, oriented solutions based on CVP - Have in-depth knowledge in reading, understanding and analyzing reports on market research, understanding market competitors.. - Understand the technology platform, system and make some requirements for the data analysis team - Experience in project management or E2E management according to customer journey. - Experienced in consulting/advising highly specialized in customer segmentation and positioning, having held consulting/advising positions for organizations/enterprises with similar fields. - English: minimum TOEIC 600 or equivalent
