Senior Executive

5 days ago

Ho Chi Minh City, Vietnam Sony Electronics Full time

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

OVERVIEW

Responsible for full-year planning and implementing integrated marketing activities which can deliver the marketing strategies to grow category awareness, consideration and conversion rate to support the achievement of business objectives.

1. INTEGRATED MARKETING COMMUNICATION FOR HOME ENTERTAINMENT CATEGORY (TV, SOUNDBAR, ACCESSORIES) AND GAME CATEGORY (PLAY STATION & RELATED PRODUCTS)
- Work closely with Head of MarCom and Product Marketing team to deliver the Marketing strategies and in line with product roadmap
- In charge of full-year planning and implementation of both ATL & BTL communications activities of the respective categories throughout the whole customer journey - from Awareness to Consideration and Conversion to support achieving the business targets
- Lead content strategy to execution for all owned channels (social platforms, websites, EDM) as well as earned media PR, KOLs/Influencers, social groups, and manage creative agencies
- Lead the digital strategy and manage media agency in execution to deliver the media KPIs, as well as exploring and establishing new media channels
- In charge of PR planning & execution for new model launch
- Update weekly, monthly, half-year, and full-year reports

2. OFFLINE ACTIVATION AND DEMAND CREATION
- Collaborate with Product Marketing team to develop and implement effective demand generation campaigns from concept, potential target audience identification, to implementation at the right channels and with the right activities, so as to drives sales by fostering consideration and triggering consumers’ actions.
- Lead all offline activations, including launching events, press conferences, roadshows, sponsorshipfrom agency briefing, concept development, planning, to execution and reporting.

3. OTHER:

- Contribute to CRM management, where required and as directed by the Head of MarCom and CRM Specialist.
- Keep abreast of new and emerging marketing techniques and new channels.
- Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.- Contribute to cross-category campaigns and/or events as assigned by Head of MarCom

REQUIREMENT
- Minimum 3-5 working years in Marcom or Digital field or minimum 3-4 working years in MKT Agency. Experience in Electronics/ Retail will be a strong plus but not compulsory.
- Excellent copy writing skills and creative mindset
- Understanding Social Media Management (Facebook, Instagram, YouTube ). Knowledge and experiences about Tiktok will be an advantage.
- Strong knowledge of Digital Marketing, especially Electronics industry will be an advantage
- Fluent in Microsoft Office tools
- Fluent in English communications
- Strong result-oriented and sales-driven mindset
- Quick catch-up in Marketing Trends

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