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Campaign Manager

2 weeks ago

Ho Chi Minh City, Vietnam UOB Vietnam Full time

**About UOB**

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

**Responsibilities**:

- Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
- Collaborate with stakeholders to prioritize campaigns to be run in the month
- Build campaign tracking framework to monitor on-going campaigns
- Conduct analysis and provided well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
- Ensure campaigns are run within approved Campaign Framework
- Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
- Collaborate with stakeholders to improve customer journey
- Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
- Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings

**Job Requirements**

**_Mandatory _**
- 4-6 years relevant experience
- Strong technical skills in using MS Offices/SQL/PYTHON/SAS, and other languages
- Knowledge in marketing effectiveness and penetration program
- Good communication and demonstration on decision making abilities

**_Preferred:_**
- Analytical Tools: SQL/PYTHON/SAS Libraries
- Data design and management
- Power BI/Qlik
- Knowledge in Credit Card & Personal Loan products

**_Other Skills:_**
- Data-driven & logical thinking
- Multi-task performance and teamwork attitude
- Proactive and be able to work independently
- Willing to go extra miles
- Positive outlook with a can-do mindset

**Be a part of UOB Family