Senior Marketing Manager

4 days ago

Thành phố Hồ Chí Minh, Vietnam Digisource Full time

Salary

**50,000,000 - 70,000,000 VND**

DigiSource's Client is Pati is an e-commerce company specializing in international markets, especially in North America and Europe focusing on dietary supplement
- Team Leadership: Lead, coach, and mentor a team of Marketing Operators, scaling the team from 3 to 10 by 2025. Hire, onboard, and train 7 new marketing operators by Q4 2025.
- Revenue Growth: Own and drive DTC revenue growth to $15M by 2025 through paid traffic strategies and CRO.
- P&L Ownership: Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.
- SOP Development: Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors by 20% and increase team efficiency by 30%.
- Cross-functional Collaboration: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate monthly cross-team creative review sessions to optimize paid media performance.

Job Requirement
- Professional Experience: 5-7 years of experience in senior marketing roles with a strong track record in DTC e-commerce marketing.
- Tools & Platforms: Proficiency in platforms such as Google Analytics, Shopify, and performance measurement dashboards.

Nice to have:

- Regional Experience: Experience with U.S. or EU e-commerce markets.
- Technical Skills: Experience with Klaviyo and marketing automation tools.
- Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.

Behavioral Competencies:

- Integrity: The No. 1 required quality.
- Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- Discipline: High level of discipline with zero tolerance for undisciplined behavior.
- Psychological Understanding: Understanding how performance creatives work for each ad platform.
- Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
- Fluent English communication skills (both written and spoken) are essential, as our office operates in a 100% English-speaking environment. An IELTS score of 6.5 or higher (or equivalent) is required.

About Company & Benefit
- Salary Range: 50-70M VND
- Performance Bonuses:

- Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $5K-$7K are paid monthly.
- Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
- Equity Offer: Potential to transition into a CMO role with an equity offer.
- On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.
- Monday - Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
- Saturday (Culture Day): 6:30 AM to 12:00 PM.

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