Expert, Digital Marketing Technology Stack

25 Aug 2025

**Expert, Digital Marketing Technology Stack (40000652)**:

- Category: Digital Office
- Job Type:

- Facility: Digital

**Job Purpose**:

- The role is accountable for leading the strategic implementation and optimization of digital marketing technologies, specifically Adobe Experience Cloud — across the Bank’s digital owned channels
- The job holder will drive personalization at scale, elevate customer experiences, and accelerate digital banking adoption through implementing data-driven and automated marketing journeys.

**Key Accountabilities (1)**:

- Subject Matter Expert on the utilization of Adobe Experience Cloud
- Architect and oversee complex, multi-stage campaign journeys using enterprise marketing platforms (Adobe Campaign, Adobe Target, Adobe Journey Optimizer).
- Launch dynamic customer segments and automated personalization customer enagement campaigns for digital banking users.
- Execute advanced experimentation such as multivariate testing, adaptive A/B journeys, and real-time personalization.
- Lead campaign performance reviews; deliver insights that influence channel and product strategies.
- Govern the Martech execution standards and ensure alignment across digital squads and business lines

**Key Accountabilities (2)**:
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rate sand provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate. - Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.

**Key Accountabilities (3)**:

- Provide strategic oversight of Adobe Martech stack implementation and ongoing optimization.
- Evaluate emerging Martech solutions for competitive advantage.
- Develop and mentor junior Martech team members; champion agile and cross-functional collaboration.
- Lead Martech governance, ensuring security, compliance, and efficiency across platforms.

**Key Relationships - Direct Manager**:
Senior Manager, Digital Marketing Technology Stack

**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Teams within the Digital Office and relevant departments in the Bank.

**Key Relationships - External Stakeholders**:
Partners providing professional services

**Success Profile - Qualification and Experiences**:
**Domain Expertise**
- Over 8 years of experience in digital marketing/marketing technology with a leading bank or a similar role with a marketing agency
- Strong experience with digital marketing tools and practices - specifically Adobe Experience Cloud platforms: Adobe Campaign, AEP (Adobe Experience Platform), Customer Journey Analytics, Adobe Target.
- Strong experience with digital banking campaigns: including app onboarding, eKYC journeys, and personalized product recommendations, cross-sell/up-sell.
- Excellent creative content writing and communication skills (verbal, written and listening)
- Knowledgeable of all social media platforms
- Knowledgeable of content management systems
- Strong experience in project management
- Prefered experience in agile project frameworks

**Performance Analytics**
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Recommend new tools to use to solve specific.

**Agile / Digital Experience**
- Minimum 5 years experience with Marketing Technology platform like Salesforce Marketing Cloud, Hubspot, Adobe Experience Cloud solutions including Campaign, Analytics, Target, Experience Manager, Customer Journey Analytics
- Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
- Experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
- Experience with SEO/SEM and CRM software
- Ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
- Experience in supporting digital transformation projects is preferred

**Qualifications**
- Bachelor's or Master’s degree in Economics, Business Management, Marketing, Advertising or a relevant discipline
- Advanced Certifications in Salesforce Marketing Suite, Adobe Experience Cloud and other Marketing Technology platform is preferred
- Proficient in spoken and written English