Brand & Product Marketing Executive

**Mô tả công việc**:
(Mức lương: Đến 13 triệu VNĐ)
We are seeking a proactive and detail-oriented Brand & Product Marketing Executive to manage brand and product portfolio — from market research and product onboarding to content execution and asset coordination. You will act as a key liaison between product, marketing, and sales teams to ensure our coffee equipment brands are effectively positioned, promoted, and managed across all touchpoints.

**Responsibilities**:
Brand & Product Strategy
- Act as the contact point for assigned brands, supporting alignment on marketing plans, assets, and communication.
- Manage the brand portfolio, including new product analysis, launch planning, and product phase-in/phase-out coordination.

Market Intelligence
- Conduct competitive analysis, pricing benchmarks, and consumer research to support brand and product decisions.
- Research B2B customer registry data to support sales

Product Administration & Coordination
- Oversee CRM updates for product listings, pricing, documentation, and related data.
- Track product stock levels in coordination with sales and warehouse teams to support planning and execution.
- Manage sales performance reports and discount schemes, promotions, clearance and margin tracking.
- Work with Sales Admin to maintain up-to-date dealer databases and support dealer management tasks including pricing updates, order follow-up, and promotion tracking.

Content, Communication & Digital Management
- Coordinate and develop product-related materials including brochures, technical sheets, brand decks, and product videos.
- Manage product content updates on the company website to ensure accuracy, clarity, and alignment with brand guidelines.
- Collaborate with the digital team to support social media storytelling and product-focused campaigns.

Event & Brand Activation Support
- Lead the preparation and execution of events, workshops, and trade shows involving product showcases or demos.
- Work with internal teams and external agencies/vendors to execute impactful brand moments.

Marketing Asset Management
- Monitor and manage all marketing machines across showroom displays, training rooms, dealers, and warehouse stock.
- Manage the ERP systems

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
13th salary + yearly bonus + quarterly bonus
Additional healthcare insurance (PVI) after 6 months working
Travelling with the whole company annually and many other attractive benefits
- 14 paid leave days: 12 annual leave and 02 sick leave day.
- Working time: From Monday to Friday (8:30 to 17:30)

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Bachelor’s degree in Engineering, Sciences, Technology, Marketing or related fields.
- Basic understanding of technical aspects of products and willingness to learn about coffee machines.
- Good communication in English
- 1-2 years’ experience in Product Management or similar role
- Experience in trading company
- Passion for coffee and coffee industry is a plus
- Team work capabilities

**BENEFITS**:

- Join SI, HI full salary
- 13th salary + yearly bonus + quarterly bonus
- Additional healthcare insurance (PVI) after 6 months working
- Travelling with the whole company annually and many other attractive

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Đại Học
Không yêu cầu