Trade Marketing Manager

1 week ago

Thành phố Hồ Chí Minh, Vietnam Nestlé Full time

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City

**MAIN DUTIES**:

- Provide input for strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements.
- Identify priority channels for the category/market and work with category managers to recommend tailored category channel plans in line with the overall market strategy.
- Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.
- Contribute channel inputs to the ICP process by identifying key opportunities and possible action plans for each priority channel in the market.
- Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the priority channel(s).
- Recommend clear promotional guidelines based on shopper insights and current market knowledge. Ensure all promotional investments are properly reviewed and evaluated.
- Continuously source, update, and communicate the latest developments, trends, initiatives, and competitive actions within the channel, assessing implications and opportunities for Nestlé categories and brands.
- Work with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets. Support the construction of key commercial propositions at the channel level.
- Ensure adherence to all company principles and policies.

**REQUIREMENTS**:

- 5+ years of commercial experience; previous experience in Sales and Marketing.
- Demonstrable record of success in a customer-facing role/channel management. Understands customers/shoppers and the selling process.
- Understanding of key business functions.
- Ability to motivate and develop people.
- Strong analytical and strategic thinking; planning and organizing/project management skills.
- Influencing, leadership, interpersonal skills, and teamwork.
- Excellent communication and presentation skills.
- Service-oriented with a business mindset.
- Good understanding of distributor and sales working processes/policies.
- Experience in DMS and Business Intelligence systems is a plus.
- Proficient in English communication.

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