Senior Digital Marketing Specialist
4 weeks ago
**POSITION OVERVIEW**:
The Senior Digital Specialist is a member of digital, data & analytics team, which aims to foster the digital & data transformation.
This specific position will be the digital partner for Business Unit, who will enable marketing initiatives through digital/ omnichannel deployment. This will help elevate customers’ (healthcare consumers, healthcare providers and other stakeholders within the ecosystem) experience, and eventually, accelerate the adoption of medical prevention/treatment need. They will continuously collaborate with the extended brand marketing teams to ensure the state-of-the-art marketing campaigns and initiatives.
Additionally, as a critical member of digital team, this individual will sharp the digital transformation journey, including deployment of marketing technology, omnichannel development & orchestration and digital governance establishment.
**PRIMARY ACTIVITIES**
**Integrated marketing communication campaign deployment (60%)**:
- Focus on consumer activation campaigns with minor effort on healthcare provider campaigns (ratio 70:30)
- Proactively involve in strategic planning for customer journey, experience design, engagement approach, channel excellence & campaign design
- Lead media planning & performance optimization for digital campaign
- Involve in content development & optimization.
- Manage external agencies (including identifying, onboarding, performance tracking & evaluation and relationship management)
- Lead communication & alignment among internal stakeholders (brand marketing, legal & compliance, procurement, data & analytics, global & regional stakeholders ) to ensure seamless campaign operation.
- Monitor and evaluate campaigns’ effectiveness (both quality and quantity-based) & ROI
- Connect consumer journey through OMO (online merge offline) initiatives.
- Close the communication loop by interpreting campaigns’ output to business output & insights, which will strengthen future planning.
- Report on routine basis to business & functional leads on campaign performance
**Extended digital partnership with business unit (20%)**
- Consult and facilitate marketing team with new initiatives & digital deployment.
- Facilitate digital upskilling for business unit (including digital skillset and market trends).
- Collaborate with brand marketing teams for new partner exploration and onboarding.
- Facilitate strategy exchange between local brand marketing team and global & regional digital teams.
**Marketing technology development (20%)**
- Leverage platform or channel expertise to supervise channel development & omnichannel orchestration.
- Promote the adoption of marketing technology, automation & AI within the organization.
- Contribute to the deployment of enterprise digital governance.
**EDUCATION, EXPERIENCE & COMPETENCIES**
**_ Desired Experience/Education/Skills: _**
- University degree of marketing/ Digital marketing are preferable, but also open to other relevant degrees.
- Solid experience of digital marketing with tracked records, especially in end-to-end (from planning to execution to tracking) integrated customer engagement/ communication.
- Intensive hands-on experience with managing (social) media practice and performance marketing
- Intensive experience working with external partners & agencies, preferably having strong network in the field of social marketing business.
- Experience with channel development (prefer mobile messaging and apps) and omnichannel experience design.
- Strong analysis skill and logical thinking
- Previous experience working for communication specialized firms is a plus (but not compulsory)
- Strong inter-personal and communication skillset (especially English communication, presentation and stakeholder influencing)
- Experience with digital transformation/ digital literacy/ digital partnership projects are recommended.
- Collaborative, quick-learning, agile, disciplined, result-oriented, service and business minded personality.
**Search Firm Representatives Please Read Carefully**
**Employee Status**:
Regular
**Relocation**:
**VISA Sponsorship**:
**Travel Requirements**:
**Flexible Work Arrangements**:
**Shift**:
**Valid Driving License**:
**Hazardous Material(s)**:
**Requisition ID**:R268573
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