Senior Digital Marketing Specialist, Kms Healthcare

1 week ago


Ho Chi Minh City, Vietnam Công ty TNHH KMS Technology Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)

**Responsibilities**:
As a Senior Digital Marketing Specialist, you will be responsible for managing and optimizing our digital marketing campaigns, with a primary focus on search engine marketing (SEM) and search engine optimization (SEO). Additionally, you will utilize your expertise in building campaigns in HubSpot and your understanding of Salesforce to drive effective lead generation and sales funnel management. You will play a key role in driving the success of our digital marketing initiatives, maximizing customer acquisition and engagement, and contributing to our overall business objectives.

**Responsibilities**:
Develop, implement, and manage digital marketing campaigns across various platforms, with a strong emphasis on SEM channels such as Google AdWords, Bing Ads, and social media advertising.

Conduct keyword research, optimize landing pages, and create compelling ad copy to improve campaign performance and maximize ROI.

Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for ongoing optimization and improvement.

Guide and collaborate with the SEO team to enhance organic search visibility, including on-page optimization, content strategy, and link-building initiatives.

Collaborate with the sales team to align digital marketing efforts with lead generation and sales funnel management in Salesforce.

Monitor and analyze website analytics using tools such as Google Analytics, identifying trends, and providing recommendations for website optimization.

Stay up to date with industry trends and best practices in digital marketing, SEM, SEO, and marketing automation, and implement strategies to ensure our digital presence remains competitive and effective.

Provide strategic guidance to the marketing team, collaborating on the development of integrated marketing campaigns and initiatives.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Benefits and Perks

Benefits and Perks

Working in one of the Best Places to Work in Vietnam, Top 10 ITC Company in Vietnam

Flexible working model: Flexible time & Hybrid working from Ho Chi Minh or Da Nang city or working remotely from any location in Vietnam

Attractive Salary & Benefits, full salary in probation, social insurance on full gross salary

Performance appraisal twice a year, 13th-month salary and performance bonus

Premium healthcare insurance for you and your loved ones

Working 5 days/week, from Monday to Friday

18+ paid leave days/year

Diverse careers opportunities with Software Services, Software Product Development

Working and growing in a values-driven, international working environment and standard Agile culture with passionate and talented teams

Onsite opportunities: short-term and long-term assignments in U.S

Various training on hot-trend technologies, best practices and soft skills

Company trip, big annual year-end party every year, team building, etc.

Fitness & sport activities: football, tennis, table tennis, badminton, yoga, swimming...

Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,...

Free in-house entertainment facilities (football, ping pong, gym...), coffee, and snacks (instant noodles, cookies, candies...)

And much more, join us and let yourself explore other fantastic things

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:
**Qualifications**:
Bachelor's degree in marketing, business, or a related field. Advanced degrees and certifications in digital marketing are a plus.

Proven experience (5+ years) in managing and optimizing digital marketing campaigns, with a strong focus on SEM and SEO.

Proficiency in Salesforce, with a deep understanding of lead management and sales funnel optimization.

Strong analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimization.

In-depth knowledge of SEM platforms such as Google AdWords and Bing Ads, including keyword research, bid management, and ad copy optimization.

Solid understanding of SEO best practices, including on-page optimization, link-building, and content strategy.

Familiarity with web analytics tools such as Google Analytics and the ability to analyze data to drive optimization strategies.

Excellent written and verbal communication skills, with the ability to collaborate and effectively communicate with cross-functional teams.

Strong project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Truyền Thông/Báo Chí

Đại Học
Không yêu cầu



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