![Overdose Digital](https://media.trabajo.org/img/noimg.jpg)
Analytics and Tracking Specialist
3 weeks ago
**Our story**:
Founded in 2016, Overdose has grown out to a family of 450+ staff, with offices across New Zealand, Australia, South East Asia, Europe and the USA. We work in a partnership format with a select group of clients looking for innovation and accelerated growth in a competitive digital landscape.
**About the Role**:
The Analytics & Tracking Specialist at Overdose (OD) is responsible for helping clients uncover invaluable insight through use of data. This position requires an inherent understanding of the ecommerce industry, web analytics and tracking approaches commonly associated with it.
Like every role at Overdose, this is a hands-on role involving planning as well as execution. This is a rare opportunity to work with an exceptional team and influence some of the biggest brands globally.
**Responsibilities**:
- Deliver economic value to OD’s clients through meaningful and growth focussed data initiatives.
- Understand client’s pain points, business questions and ideate how they can be answered through the use of data.
- Drive the planning as well as execution of client projects spanning activities such as analytics & conversion tracking implementations, tag management, dataLayer specification, tracking audits and so on.
- Work with the wider team to drive rollouts of data platforms such as CDPs (Segment, Lexer, etc), Adobe Analytics etc.
- Proactively recommend new opportunities, ideas and directions that can fuel growth through data & insight.
- Champion data within Overdose through continuous evolution of our performance reporting frameworks.
- Be actively involved in the evaluation and piloting of new tools that evolve the data offering at Overdose.
- Contribute to client proposals as and when necessary & support internal teams (Client Success, Marketing, SEO, Design teams) on ongoing data issues and questions.
- Establish strong client and internal relationships built on trust.
**Essential skills**:
- Advanced experience in Google Tag Manager and deep understanding of concepts such as dataLayer.
- Advanced capabilities in Google Analytics, (Universal Analytics as well as GA4), Adobe Analytics (optional), Google Data Studio (or similar).
- Understanding of data and conversion tracking for marketing platforms such as Facebook Ads, Google Ads, Bing Ads etc.
- Ability to work with Consent Management Platforms (CMPs) for consent centric tracking implementations.
- Understanding of privacy frameworks such as GDPR, CCPA; and how they influence tracking implementations.
- Basic understanding of Javascript, HTML and CSS.
- Experience implementing analytics tracking on e-commerce platforms such as Shopify, Magento, BigCommerce etc.
- Ability to convey insights effectively through visualizations in BI tools (Google Data Studio, Power BI, Looker etc.)
- Working experience with Google BigQuery & Google Cloud Platform is an advantage, but not necessary.
- Exceptional analytical and problem solving skills.
- Ability to manage multiple tasks, and adhere to time pressures and deadlines.
**Perks and Benefits**:
- Full flexible working arrangements.
- Annual 13th-month performance bonus.
- Two Mental Health days off per year.
- Annual training allowance.
- The chance to learn from some of the best eCom leaders all around the world.
- Free day off to celebrate your birthday month.
- Ability to continue your learning and development though globally recognised courses.
- OD Parental Leave policy & support.
- Great humans to work alongside everyday.
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