T&a Ogilvy} Digital Data Specialist

1 week ago

Thành phố Hồ Chí Minh, Vietnam Ogilvy Full time

**About Ogilvy**

***:
**Job summary**:
**Responsibilities**:
**_ Data Analysis & Visualization_**
- Collect, clean, and process large datasets to uncover actionable trends and insights.
- Translate complex data into clear, visually engaging dashboards and presentations for internal teams and clients.
- Partner with creative teams to embed data visualizations into advertising materials, enhancing campaign storytelling.

**_Campaign Framework Development & Optimization_**
- Collaborate with internal stakeholders to design data-driven campaign strategies.
- Use insights from audience behavior, market analysis, and campaign performance metrics to refine strategies.
- Provide guidance on optimizing campaigns for specific goals, such as brand awareness, engagement, or conversions.

**_Campaign Performance Reporting_**
- Regularly monitor and evaluate campaign performance against key performance indicators (KPIs).
- Generate detailed reports with actionable insights to guide future strategies.
- Communicate findings in a manner that resonates with both technical and non-technical audiences.

**_Influencer Analytics_**
- Analyze influencer data to assess their impact on campaign objectives, such as reach, engagement, and conversions.
- Support the influencer marketing team in identifying suitable partners and optimizing partnerships.
- Stay updated on trends in influencer marketing to ensure alignment with industry standards.

**_Technology for Creative Solutions_**
- Research and recommend emerging technologies that can elevate campaign creativity.
- Integrate tools like AI, AR, and other innovative solutions into advertising campaigns to enhance engagement.
- Provide training and guidance on leveraging technology within the creative team.

**_Quality Assurance_**
- Implement robust data validation and quality control processes to ensure accuracy and reliability.
- Collaborate with data providers and stakeholders to address and resolve discrepancies.

**_Continuous Learning & Development_**
- Monitor industry trends and advancements in data analytics, marketing technologies, and creative solutions.
- Attend workshops, conferences, or online courses to stay at the forefront of the field.
- Share learnings with the team to foster a culture of innovation and growth.

**Desired skills & experiences**:
**_Essential_**
- Education: Bachelor’s degree in Data Science, Statistics, Marketing, or related fields.
- Experience: Proven experience (1-3 years) in data analysis, with a preference for advertising or creative industries.
- Technical Proficiency: Skilled in data analysis tools and data visualization platforms like Tableau or Power BI.
- Attention to Detail: Ability to manage and analyze large datasets with precision.

**_Preferred_**
- Familiarity with social listening platforms
- Experience in influencer analytics, including evaluating performance metrics.
- Knowledge of audience segmentation and the ability to build detailed audience profiles.
- Understanding of marketing technology tools and platforms (e.g., Google Analytics).
- Strong interpersonal and communication skills to explain insights clearly to diverse teams.

**How We’ll Support You**
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

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