Associate Marketing Manager

4 weeks ago

Ho Chi Minh City, Vietnam Công ty TNHH Bayer Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)

Purpose:
The Associate Marketing Manager (AMM) is responsible for leading the Canesten brand, Clarytine family, and Antibio Pro or BCH in Vietnam. The AMM will support the country’s business objectives and implement ASEAN’s Category & Brand Strategy through:

- Development and execution of Brand Plan for country (1 - 2 years horizon) aligned with Category and Brand Strategy.
- Monitoring and achievement of KPIs for program executions.
- Achievement of Local country brand P&L (net sales, P&I, margin

and market share development).
- Regular Interface with local cross functions on brand executions

and category strategy requirements.
- Align with Head of Marketing Operations for innovation plan and strategy adapted from Asean Innovation & Development team.
- In addition, the AMM motivates the sales / trade marketing teams to achieve sales and profits through consumer and HCP-driven innovative marketing strategies, including growing brand sales faster than the

market and strengthening the brand market positions through strategic and sustainable brand building activities.

Scope (global, regional or local): Vietnam

Key Tasks:
1. Responsible for leading and managing Canesten brand, Clarytine family, and Antibio Pro in Vietnam, including sales, P&I, margin, and market share development, as well as managing new products / project launches. These brands are marketed across multiple channels, including pharmacies, clinics, hospitals, and others.

Requires a high level of complexity, multi-tasking and time management due to the different segments that this position oversees.

2. Develop and execute of Brand Plan for country (1 - 2 years horizon) aligned with Category and Brand strategy.
- Optimise sales opportunities in the short and longer term, as well as maximise margins, market share, penetration, pricing, and portfolio management in line with strategic business objectives.
- Develop DTC/ HCP marketing plans and work with country cross-functional team on local execution plan, leveraging deep understanding of local insights and recommendation levers including traditional IMC, digital plans and advocacy campaigns with Pharmacists and HCPs.
- Provides brand directions and work with Trade Marketing team/ Medical Operations in formulating brand activation including in-store sales drivers, HCP activation plan to support sales team in their sales and distribution objectives.
- Work with agencies and other external suppliers to develop and execute best-in-class marketing and communication campaigns with maximum impact in influencing consumer behaviors and beliefs.

3. Be the point-person in Vietnam leading the yearly budget planning process for the category, providing inputs on areas such as increasing cost-effectiveness of advertising and promotion, brand opportunities/NPD, market knowledge and competition, and improved sales and trade activities.

4. Analyzes current marketing situations and identify opportunities. Work with market research team to conduct meaningful research so support business growth. Formulates action plans based on market data and

consumer insights. Identify and acts on market trends, consumer needs and competitor activities. Liaise with HOM and other ASEAN innovation team to identify brand opportunities as needed. Prepare and ensure local alignment of NPD business cases and launch plans for Innovation pipeline.

5. Monitors brand’s market performance versus competition and identify action needed.

6. Ensure efficient inventory control of the brands, via an accurate monthly rolling forecast and inventory tracking reports. This is to ensure that divisional inventory / FVE targets are met & lead S&OP meetings.

7. Work closely with RA to ensure product registration, visa extension and approval of marketing materials are on time.

8. Ensure that Bayer Corporate Compliance policies and procedures are enforced within Bayer standards. Responsible for adherence to regulatory requirements and industry code of ethics.

**Chức vụ**: Trưởng Nhóm/Trưởng Phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Laptop

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:
Key Working Relation:

- Internal partners
- Head of Marketing Operations, ASEAN innovation team, ASEAN Local
- Marketing & Digital Team, Country Division Head, Controlling, Sales,
- Trade Marketing, CuEx, Supply Chain, Medical, Regulatory, Legal, PV,
- Compliance, IT, Procurement, ASEAN Leadership Team, Related Global
- Category leads.
- External partners
- Creative agencies, media agencies, market research agencies, digital agencies, BTL agency, PR agency, promotional vendors, government, agencies, KOLs, professional / industry associations (as needed)

Qualification & Competencies:

- Education level: min. Bachelor Degree in business or related background
- At least 5 years of experience in sa

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