Senior Expert, Digital Marketing

2 days ago

Hà Nội, Vietnam Techcombank Full time

26 Dec 2024

**Senior Expert, Digital Marketing (40000582)**:

- Category: Digital Office
- Job Type:

- Facility: Marketing

**Job Purpose**:
The job holder organize the implementation of strategic projects and take responsibility for the implementation results.

**Key Accountabilities (1)**:

- 1. Initiative Management
- Ensure the progress and results of the overall strategic project implementation during the design and pilot phases (including financial results, if any).
- Ensure progress and results during project implementation.
- Define scope, key deliverables, implementation timeline, required resources, project charter (principles) and ensure management of project scope changes, if any.
- Directing, guiding the implementation of diagnosis, design, pilot (1-2 rounds) of initiatives.
- Organize working programs on solving arising problems with the Division Director, Project Team and Executive Board.
- Solve difficult problems and report to the Block Manager and Project Implementation Team, if necessary.
- Provide technical support during the implementation phase (if required).
- Develop a professional training program to ensure that the project is implemented according to the original design.

**Key Accountabilities (2)**:

- 2. Report
- Report to Head of Digital Marketing and/or Chief Marketing Officer on project implementation progress and challenges that may arise during implementation (if any).
- Approve contents related to the initiative in internal communication, if necessary.

**Key Accountabilities (3)**:

- 3. Resource plananing và managment
- Develop resource plans for all phases of the project.
- Ensure the implementation of the financial objectives of the project.
- Determine the selection criteria and conduct interviews with project specialists.
- Building and improving the capacity of the group through training and mentoring programs.
- Conduct performance evaluation for project specialists.
- Build a culture and a healthy and cooperative working environment.

**Key Relationships - Direct Manager**:
Head of Digital Marketing Performance & Management

**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Marketing and all functional units in the bank: mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

**Key Relationships - External Stakeholders**:
Service providers for TCB in media & digital marketing services, KOLs, online communities

**Success Profile - Qualification and Experiences**:

- Qualifications:

- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise:

- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.

**Experience**:
Specialization: at least 08 years of experience in marketing và communications, prefered in banking và fincaical service industry
- Management: at least 04 years of expereince in people managent or equivalent position

Foreign Language
- Business English standard of proficiency as required for the role

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