Senior Officer, Digital Marketing

4 days ago

Hà Nội, Vietnam Techcombank Full time

15 Jan 2025

**Senior Officer, Digital Marketing (40000584)**:

- Category: Digital Office
- Job Type:

- Facility: Digital

**Job Purpose**:
**Key Accountabilities (1)**:

- Develop creative and engaging copy for the bank's website, including homepage, product pages, blog posts, and other web content
- Write compelling social media posts and captions for the bank's various social platforms
- Produce copy for print materials such as brochures, flyers, posters, and direct mail pieces
- Collaborate with the marketing team to brainstorm new campaign ideas and messaging
- Ensure consistency in tone, voice, and brand messaging across all written communications
- Stay up-to-date on industry trends and best practices in copywriting and content marketing
- Proofread and edit copy to ensure high-quality, error-free content
- Measure the performance of written content and provide recommendations for improvement

**Key Relationships - Direct Manager**:
Senior Manager, Digital Marketing

**Key Relationships - Internal Stakeholders**:
Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

**Key Relationships - External Stakeholders**:
Service providers for TCB in media & digital marketing services, KOLs, online communities

**Success Profile - Qualification and Experiences**:

- Qualifications
- Bachelor degree, major in Marketing, Business Admisnistration, Economics or relevant fields.

Professional experience
- Minimum 5 years of experience in Marketing và Communications, of which 2 years in Digital marketing;
- Having been working in bankingvà finance industry or MNCs is preffered.

Foreign Language
- Business English standard of proficiency as required for the role

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