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Marketing Campaign Executive
4 weeks ago
ACCA is committed to a workplace culture which is inclusive, diverse, human and connected.
We're currently looking for a Marketing Executive - Vietnam on a fixed term contract basis. This position sits within the Brand and Marketing team. The role will be located in Vietnam.
**The Job**
Reporting to the Regional Head of Marketing - Asia Pacific, on a day-to-day basis, you'll be involved in the following:
Execution
- Executes campaigns for designated elements of the Vietnam marketing delivery plan, focusing on specified stakeholder groups, segments, geographies and/or platforms.
- Ensures delivery is on time, within budget and aligned to the corporate marketing delivery plan
- Ensures integrated digital marketing delivery by working closely with other members of the marketing delivery and planning teams.
- Applies a structured campaign management process and makes insight-based decisions to ensure successful campaign delivery.
- Develops and applies expertise in relevant digital platforms and communication tools for example Hootsuite and Adobe.
- Support Mainland Southeast Asia Cluster Head with activity calendar, including promotion of events, attending where appropriate.
- Supports the delivery of a good customer experience through communication 'traffic control' and by ensuring the Vietnamese content is relevant to the target audience and by developing bespoke customer experience journeys to support the Vietnam growth agenda.
Stakeholder management
- Works collaboratively with market team in Vietnam to understand local marketing needs and to create local variants and aligned to overall marketing strategy.
Key Relationships
- Accountable to Regional Head of Marketing & Marketing Campaign Manager for the achievement of objectives and targets
- Cluster Head for Mainland Southeast Asia - for delivery of activity relating to Vietnam.
- Country Manager - Vietnam and Education Lead for Mainland Southeast Asia.
- Data team - to ensure the data requirements for campaigns are accurately delivered.
- Digital Campaign Delivery team - to support the creation and execution of activities.
**The Person**
Knowledge, Skills & Experience
- Relevant marketing qualification preferred.
- Experience in direct marketing campaign and data management (segmentation, optimisation and analysis)
- Experience in Google Analytics and/or other analytics tool
- AEM, Adobe and Hootsuite skills
- Demonstrable expertise in delivering effective campaigns across social media (both paid and organic)
- Understanding of e-CRM platforms, and how to track and optimise performance
- Copywriting and editing skills across channels
- Knowledge of of finance, accountancy and professional education (desirable)
- Highly organised and structured
- Stakeholder relationship management skills
We strive to create an environment where you can prioritise your wellbeing and offer a competitive benefits package to help you do this. We provide an employee assistance programme and are proud to offer a financial wellbeing tool to our employees.
We are committed to equal opportunities across our recruitment activities and have a real commitment to ensuring the inclusion and well-being of all employees. We have a blended approach to working to support our employees to balance the needs of their job with other aspects of their life.