Field & Channel Marketing Specialist

7 days ago


Ho Chi Minh City, Vietnam PERSOLKELLY Vietnam Full time

5 years of experience in Channel Marketing
- English communication
- Working from home

**Key Responsibilities**
- Liaise with multiple sales and marketing stakeholders to develop the local marketing strategy and plan thatsupports local go-to-market plans and sales growth targets
- Work with local agencies to design and execute program plans that deliver measurable results
- Interlock with regional field and channel sales leaders to ensure ongoing agreement on priorities, adjusting toaccommodate changing market conditions and emerging opportunities; attend regular sales reviews, pipelinereviews and quarterly business reviews
- Drive local customer advocacy to support regional and global programs
- Collaborate with digital team on acquisition and engagement demand programs and ensures final tacticselection is appropriate for program design.
- Evaluate, select and manage vendors that contribute to local field marketing programs.
- Track, analyze and report on all local marketing programs, adopting a constant review-learn-improve cycle
- Ensure all field marketing programs comply with local data privacy regulations
- Operate and manage your local field marketing budget including direct program and in-direct MarketDevelopment Finds (MDF)
- Assist in the execution of events, including in-person, virtual and hybrid
- Providing localized guidance to the VP of Field & Partner Marketing and sales leadership on strategic go-to-market opportunities.

**Qualifications**
- At least 5 years of experience in B2B marketing, preferably in roles with exposure to managing agencypartners and the delivery of sales demand
- Strong verbal and written communication skills
- Good team player, ability to communicate effectively and proactively.
- Budget planning and operations experience
- Excellent influencing, communication and presentation skills
- Self-motivated to achieve business goals, ability & flexibility to adapt to new situation/environment
- Creativity, outside-the-box thinking for new ways to improve marketing productivity and outcomes
- Able to quickly establish strong professional relationships with other functions within a complex and diverseorganization
- Having experience in working with regional / global Corporate communication teams or PR agencies to drivelocal PR would be an advantage.
- Exposure to Semiconductor or Storage industries or products desired.
- Bachelor’s degree in Marketing, Communications, Public Relations or related field.

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