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Head of PR

2 months ago

Ho Chi Minh City, Vietnam Indovina Bank Full time

**Job description**:
As Head of PR & Branding Management Department, you will manage and monitor operations of the Dept for reaching the assigned plan in accordance with IVB 's strategies in each period.

**1. Public Relation & Branding management and development**
- Periodically develop plans and manage budget for IVB's communications & brand development activities.
- Propose ideas, solutions, and appropriate marketing activities.
- Responsible for creating content and images for materials of brand promotion.
- Guide and support BUs to implement programs and events to promote the brand.
- Propose to participate in nationwide and global award ceremonies.
- Develop and implement IVB's charity activities and community sponsorship activities.
- Manage and advise on IVB's announcements and statements.
- Develop and manage IVB's brand identity and other documents for brand promotion, based on coordination with related units, ensure consistent items/ documents in the whole system.
- Coordinate and communicate, organize and implement internal activities to connect all IVB employees.

**2. Social media crisis**
- Monitor contents of press channels and television programs to consult and propose solutions, resolve wrong information causing negative affects to IVB.
- Work with lawyers, the authorities and other media partners to build communication messages and implement other necessary work during the crisis period.

**3. Develop Employer Branding**
- Propose and develop the recruitment pages on a number of recruitment channels/combinations closely associated with IVB's culture and policies.
- Participate in workshops, community events, award ceremonies, press launches,... to promote the recruitment brand.

**Job requirements**:
**1. Knowledge, work experience**
- University degree or higher, major in Marketing, Business Administration or Foreign Trade
- Minimum 07 years of marketing experience and at least 03 years experience in equivalent management position
- Marketing knowledge, especially Digital Marketing and Banking

**2. Skills**
- Training skills, staff training and evaluation.
- Effective using of the communication media.
- Negotiation and crisis management skills.
- Communication and presentation skills.
- English proficiency: 700 TOEIC scores, preferred English fluency.

**Contact Information**:
HR Management and Development Department.

97A Nguyen Van Troi, Ward 11, Phu Nhuan District, HCMC.

Tel: (84-028) 3942 1042 - Ext. 5539

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